Content Writer

Content Writer

Job Description: Content Writer

Department: Content Creation

Location: Pakistan

Work Setup: Hybrid

Reports To: Content Creation Team Lead

About the Role: Become Our Voice & Our Clients' Success Story

We're not just looking for a writer; we're looking for a Content Architect—someone who can translate complex ideas into clear, compelling narratives for multiple audiences. This role sits at the heart of our operations, serving as the connective tissue between our brand, our clients, and our sales team.

You will be responsible for defining the voice, producing high-impact content across short-form social media and long-form sales documents, and ensuring everything we publish drives measurable results. If you thrive on variety, strategic thinking, and making words work harder, this is your next career step.

Key Responsibilities

The Content Strategy & Enablement Writer will manage a diverse portfolio of writing tasks, ensuring excellence and strategic alignment across the board:

I. Brand & Company Content (Our Voice)

• Company Posts: Develop, write, and edit high-quality content for our corporate channels, including blog posts, website updates, newsletters, and thought leadership articles that establish our market authority.
• SEO & Strategy: Work closely with the marketing team to integrate best practices for Search Engine Optimization (SEO) and keyword strategy into all owned content.

II. Client Social Media & Digital Copy (Our Service)

• Client Management: Serve as the primary content resource for a roster of clients, quickly adapting to diverse brand guidelines, tones, and industry verticals (e.g., finance, tech, wellness).
• Platform-Specific Content: Craft engaging, platform-native copy for social media (LinkedIn, Instagram, X/Twitter, etc.), including campaigns, ad copy, and community responses.
• Performance Focus: Monitor content performance and adjust strategies to optimize engagement rates and client-specific KPIs.

III. Sales & Business Enablement (Our Growth)

• Case Studies & White Papers: Research, interview subject matter experts (SMEs), and write compelling case studies and in-depth white papers that showcase client success and validate our value proposition.
• Sales Documents: Produce clear, persuasive collateral for the sales team, including pitch decks, battle cards, email sequences, and internal training materials.
• Content Library: Manage and maintain a centralized repository of sales-ready content, ensuring materials are always accurate, up-to-date, and easy to access.

What We're Looking For (Qualifications)Required Skills & Experience

• 5+ years of professional writing experience in marketing, agency, or corporate communications roles.
• Exceptional written and verbal communication skills, with a portfolio demonstrating versatility across short-form and long-form content.
• Proven ability to adapt tone and style quickly for different brands and target demographics.
• Working knowledge of SEO principles and content management systems (CMS).
• High proficiency in researching complex topics and simplifying them for a general audience.
• Fluency in English (international standard).

Preferred, But Not Required

• Experience with a CRM (e.g., Salesforce) and marketing automation platforms.
• Familiarity with visual communication tools or design thinking for content layout.
• A second language relevant to global markets.

Job Type: Full-time

Pay: Rs94,979.00 - Rs150,849.00 per month

Work Location: Hybrid remote in Lahore