Content Writer / Copywriter

Job Title: Content Writer / Copywriter
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for deadlines and content calendars)

About the Role:
Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.

Responsibilities:

• Content Creation:
• Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
• Produce copy for ads, email campaigns, and sales collateral.
• Ensure all content aligns with brand voice, style, and tone.
• SEO & Optimization:
• Research keywords and incorporate SEO best practices into writing.
• Collaborate with SEO specialists to optimize for search intent and ranking.
• Update existing content to maintain freshness and relevance.
• Research & Subject Expertise:
• Conduct in-depth research on industry topics, competitors, and trends.
• Interview subject matter experts (SMEs) for thought leadership content.
• Translate complex topics into clear, engaging copy.
• Editing & Quality Assurance:
• Proofread for grammar, clarity, and consistency.
• Ensure deliverables are accurate, plagiarism-free, and error-free.
• Maintain content calendars and deliver work on time.
• Collaboration:
• Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
• Incorporate stakeholder feedback into revisions while maintaining brand integrity.
• Performance Tracking:
• Monitor content performance using Google Analytics, HubSpot, or similar tools.
• Provide recommendations to improve engagement, conversions, and SEO rankings.

What Makes You a Perfect Fit:

• Strong storyteller with a flair for persuasive and engaging writing.
• Skilled at tailoring tone and style for different audiences and formats.
• Organized multitasker who can manage multiple assignments and deadlines.
• Curious researcher who thrives on learning new industries and topics.

Required Experience & Skills (Minimum):

• 2+ years professional writing or copywriting experience.
• Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
• Proficiency with Microsoft Office/Google Workspace.
• Strong research and editing skills.

Ideal Experience & Skills:

• Background writing for B2B SaaS, marketing agencies, or professional services.
• Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
• Experience writing conversion-focused copy (ads, landing pages, email sequences).
• Knowledge of content management systems (WordPress, HubSpot).

What Does a Typical Day Look Like?
A Content Writer / Copywriter’s day revolves around producing high-quality, conversion-focused content. You will:

• Research industry trends and gather insights for upcoming topics.
• Draft blog posts and long-form content for marketing campaigns.
• Write ad copy, landing page text, or sales collateral to support lead generation and deals.
• Collaborate with designers and marketers to align copy with visuals and campaign strategy.
• Edit and proof content for accuracy and brand consistency.
• Track content performance and optimize older pieces for better SEO and conversions.

In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.

Key Metrics for Success (KPIs):

• Consistent content delivery aligned with deadlines.
• Growth in organic traffic and engagement from written content.
• Conversion performance of landing pages and ad copy.
• SEO rankings and visibility for target keywords.
• Positive stakeholder feedback on clarity and effectiveness of content.

Interview Process:

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
• Client Interview with Marketing Leadership
• Offer & Background Verification