Content Writer / Copywriter - Fintech

About Paywize

Paywize is building India’s first Fintech Operating System, powering businesses with secure and scalable solutions for payouts, collections, connected banking, and digital financial services. Our platforms handle high-volume, transaction-heavy systems for enterprises, banks, and startups, enabling faster growth with trust and compliance.

About the Role
The Content Writer / Copywriter is responsible for creating compelling, clear, and engaging content that communicates the brand’s voice, educates the audience, and drives engagement across multiple channels. This role involves producing a variety of content types—from blogs, articles, and social media posts to website copy, email campaigns, and marketing collateral.

Key Responsibilities

Content Creation

• Write high-quality, engaging, and original content for websites, blogs, social media, email campaigns, newsletters, whitepapers, and other marketing materials.
• Adapt tone, style, and messaging to fit different channels, target audiences, and marketing objectives.
• Ensure all content aligns with brand voice, style guidelines, and overall messaging strategy.

Copywriting & Marketing Support

• Craft persuasive copy for campaigns, advertisements, landing pages, and product descriptions.
• Collaborate with marketing and design teams to create content that drives conversions and engagement.
• Support SEO strategies by incorporating keywords, meta descriptions, and other on-page SEO elements.

Research & Audience Understanding

• Conduct research on industry trends, competitor content, and target audience preferences.
• Stay updated on fintech, technology, or relevant industry developments to create informed and credible content.
• Tailor content to educate, entertain, or influence the intended audience effectively.

Editing & Quality Assurance

• Review and edit content for grammar, clarity, consistency, and accuracy.
• Ensure content is free of plagiarism and meets high-quality standards.
• Incorporate feedback from internal teams or clients and iterate content as needed.

Content Strategy & Analytics Support

• Collaborate with the marketing team to support content planning and editorial calendars.
• Monitor performance of content across channels and suggest improvements based on metrics and analytics.
• Contribute ideas for campaigns, blog topics, and other content initiatives.

Required Qualifications

• Bachelor’s degree in English, Communications, Marketing, Journalism, or related field.
• 2+ years of experience as a content writer, copywriter, or similar role.
• Excellent written and verbal communication skills.
• Strong research skills and attention to detail.
• Familiarity with SEO, content management systems (CMS), and social media platforms.

Preferred Qualifications

• Experience writing for fintech, SaaS, tech, or digital marketing industries.
• Knowledge of content marketing strategies, email campaigns, and social media advertising.
• Familiarity with analytics tools (Google Analytics, HubSpot, SEMrush, etc.).
• Portfolio of published work demonstrating strong storytelling and copywriting skills.

Key Competencies

• Creativity and storytelling ability
• Attention to detail and accuracy
• Adaptability to different tones and formats
• Research and analytical skills
• Collaboration and communication
• Time management and meeting deadlines

Job Type: Full-time

Pay: ₹300,000.00 - ₹400,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Total Content Writer/Copywriter experience (years)?
• What types of content have you written (blogs, social media posts, email campaigns, website copy, ad copy, scripts, etc.)?
• Which content management systems (CMS) or writing tools have you used?
• Are you familiar with on-page SEO elements (meta titles, meta descriptions, internal linking, etc.)?
• Current CTC (₹ per annum)?
• Expected CTC (₹ per annum)?
• Earliest joining date (Immediate / Serving Notice – specify date)?
• Current Location (City)?
• Native / Hometown Location?
• Highest Education Qualification?
• Year of Completion?

Work Location: In person