Content Writer - Night Shfit

As our Content Writer, you will be responsible for developing and executing content strategies that do not just get clicks: they build pipeline. You will architect user journeys, map intent at every stage of the funnel, and structure content ecosystems that guide the right visitor to the right page at the right time.

This role is for someone who reads a weak content brief and feels the urge to fix it before writing a single word.

• Job Description:

Content Strategy & User Journey

• Designing end-to-end user journeys that map content to each stage of the buyer funnel: awareness, consideration, and decision
  

• Building intent maps that align content topics to what users are actually trying to accomplish, not just what they are searching for
  

• Structuring sitemaps and content architectures that reduce friction, improve crawlability, and guide users toward conversion
  

• Auditing existing site structures to identify journey gaps, dead ends, and pages that fail to move users forward
  

• Developing content briefs that include user journey context, not just keywords and word counts