Content Writer (Night Shift)

• Revamp a Brand Content Strategy, which should reflect on all our digital channels.
  

• Creating and sharing valuable, relevant content to attract and engage a target audience.
  
• Develop, manage, and execute a monthly content calendar for all brand channels, including the website, blog, and social media.
  
• Write and edit engaging website content, blog posts, and articles that align with brand voice and marketing objectives.
  
• Craft compelling social media captions, video scripts (for short-form and long-form content), and email copy.
  

• Ideate and create content for social media platforms (e.g., Instagram, YouTube, LinkedIn), including posts, stories, and video scripts.
  
• Stay up-to-date with social media trends, local culture, and PR moments to inform content strategy.
  

• Apply SEO best practices to all written content to improve search engine rankings.
  
• Write press releases, pitches, and other PR materials to secure media coverage and build brand awareness.
  

• Monitor and analyze content performance using analytics tools to identify trends and opportunities for improvement.
  
• Optimize content strategy based on performance data to increase reach, engagement, and conversions.
  
• Track and report on key performance indicators (KPIs) to demonstrate the impact of content efforts.
  

• High engagement across platforms (likes, shares, comments, saves).
  
• Performance bench marked against previous campaigns and industry standards.
  

• Utilizing artificial intelligence to personalize marketing messages, automate tasks, and optimize the content of different types of marketing campaigns.
  

• Regular use of analytics and performance data to optimize content strategy.
  
• Demonstrable improvement in content performance (reach, engagement, shares).

Requirements

• Proven experience as a Content Writer, Copywriter, or similar role.
  
• A strong portfolio of published content, including website copy, blog posts, and social media examples.
  
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  
• Solid understanding of SEO principles and content marketing best practices.
  
• Experience with social media platforms and content management systems.
  
• Ability to work independently and manage multiple projects with tight deadlines.
  
• Excellent communication and collaboration skills.
  
• Experience with video production and on-camera presenting. (Optional but a plus)

Benefits

• Market Competitive salary
  
• Fuel Allowance
  
• Door to Door Transportation for Female staff
  
• Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI Pension plan, Paid leave compensation, Loans & Advance salary.
  
• Medical benefits: Family healthcare Including maternity, Family OPD reimbursable, Maternal/Paternal leaves.
  
• In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
  

• Shift: Night
  
• Timings: 10:00 pm to 7:00 am
  
• Location: PECHS Block 06, Shahrah e Faisal, Karachi.
  
• Days: Monday to Friday
  
• Employment Type: Full-time