Content Writer - Real Estate

Job Overview:

We are seeking a highly skilled and experienced Content Writer with a strong background in writing for the real estate sector. The ideal candidate must have proven experience in creating original, engaging, and high-quality content without relying on AI tools or automated software. The candidate should have a track record of writing for magazines, websites, brochures, blogs, press releases, and marketing campaigns.

This role demands a creative storyteller who understands the pulse of the real estate industry and can translate complex concepts into easy-to-read, compelling content that attracts and engages our audience.

Key Responsibilities:

· Write and develop original real estate content for websites, blogs, social media, brochures, newsletters, magazines, press releases, and other marketing collaterals.

· Research and create market-driven, SEO-friendly content that highlights property features, market insights, lifestyle benefits, and investment opportunities.

· Collaborate with marketing, design, and sales teams to align content with brand messaging and campaign objectives.

· Develop brand-consistent narratives that engage homebuyers, investors, and stakeholders.

· Proofread, edit, and ensure content is error-free, plagiarism-free, and factually accurate.

· Stay updated on real estate market trends, buyer psychology, and industry terminology.

Requirements:

· 3–7 years of proven experience as a Content Writer, specifically in the real estate industry.

· Published work in magazines, real estate portals, corporate websites, or lifestyle publications is mandatory.

· Strong portfolio showcasing creative and industry-relevant content.

· Excellent command over English language, grammar, and vocabulary.

· Ability to write crisp, compelling, and reader-friendly content tailored to different platforms.

· Hands-on experience in creating SEO-optimized content.

· Strong research skills and attention to detail.

· Must be able to work independently without the use of AI or automated writing tools.

Preferred Skills:

· Familiarity with real estate terminologies, trends, and buyer behavior.

· Ability to write both long-form (articles, blogs, magazines) and short-form (ads, captions, headlines) content.

· Experience working with marketing teams, developers, and graphic designers to create holistic campaigns.

Why Join Us?

· Opportunity to work with a dynamic and growing real estate brand.

· Showcase your writing across diverse platforms and publications.

· Be part of a creative team that values authentic storytelling and originality.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Provident Fund
• Work from home

Application Question(s):

• How many years of experience you hold as a content writer for real estate ?
• Are you an immediate joiner?

Location:

• Jogeshwari West, Mumbai, Maharashtra (Required)

Work Location: In person