Content Writer – SEO & AEO (Restaurant POS)

About the Role

ButterPOS is looking for a strategic and hands-on Content Writer with 3+ years of experience to own and scale our Restaurant POS content vertical.

In this role, you will drive organic growth through high-quality, SEO and AEO (Answer Engine Optimization) content that helps restaurant owners make smarter business decisions. You’ll play a key role in making ButterPOS highly visible across Google and AI-driven search platforms.

Key Responsibilities

• Develop and execute a content strategy aligned with marketing and brand goals
• Plan, write, edit, and publish high-quality blogs, articles, and marketing copy
• Optimize all content for SEO and digital platforms (website, social media, email)
• Manage the content calendar and ensure timely delivery
• Collaborate with marketing, product, and design teams for campaigns and launches
• Monitor content performance using analytics tools and recommend improvements
• Identify high-intent topics and content opportunities
• Structure content for both human readers and AI/LLM visibility (AEO)
• Build content that strengthens brand authority and organic reach

Requirements

• 3+ years of experience in content writing / content marketing
• Strong understanding of SEO, content marketing, and audience engagement
• Hands-on experience with SEO tools such as SEMrush, Ahrefs, or Moz
• Experience using Google Analytics and Google Search Console
• Familiarity with CMS platforms like WordPress
• Proven ability to manage multiple projects and meet deadlines
• Strong analytical mindset with the ability to turn data into insights
• Experience in the restaurant or POS industry is a strong plus

What We’re Looking For

• Ability to create data-driven, high-impact content strategies
• Understanding of search intent, topical authority, and content structuring
• Familiarity with Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness)
• A proactive, ownership-driven mindset

Pay: Rs1.00 - Rs250,000.00 per month

Application Question(s):

• Have you worked with SEO tools such as SEMrush, Ahrefs, or Moz?
• Have you created or managed content strategies?
• Do you have experience with Google Analytics or Google Search Console?
• Do you have experience with a CMS (e.g., WordPress)?
• Are you familiar with Google’s E-E-A-T framework? Briefly explain what it stands for and why it matters for SEO.

Work Location: In person