Content Writer/Editor

Description:

Get closer to your agency.

We are collaborators and communicators who build brands and partnerships. Balancing a big agency mindset with the intimacy of a smaller firm, we prioritize long-term results while fostering a creative environment where good people thrive. While we take pride in our work, our greatest accomplishment is our ability to attract and retain talented and friendly individuals, shaping our reputation as an inclusive and supportive workplace. As one of Pittsburgh’s most awarded agencies, we remain committed to excellence, driven by our status as an employee-owned and operated business.

Get closer to your role.

GH Advertising has a unique position working exclusively with our client, UPMC. By joining the GH team as a Writer, you will be responsible for developing in-depth, clinically accurate, and engaging content at scale. The ideal candidate is a seasoned writer with a track record of developing complex information into clear, reader-friendly, and optimized digital marketing content. This is a hybrid role located in downtown Pittsburgh at the UPMC Corporate Headquarters.

Requirements:

Get closer to your responsibilities.

• Develop and write a high volume of engaging content across a spectrum of platforms and web properties, including an organization’s primary website.
• Translate clinical research and information into clear, accessible web copy, articles, and other formats as assigned.
• Conduct high-quality line and copyediting as assigned. Ensure copy is clear, accurate, and consistent with grammatical and style guidelines. Fact-checking, verifying sources, and editing content from other writers are key components of the role. Fluency in AP style.
• Master and consistently apply the organization’s brand voice and style across all deliverables.
• Manage a variety of assignments according to project specifications and timelines. Work in content management systems, project management systems, and other collaboration tools as required.
• Use a variety of tools to support content development, including research tools, automation platforms, and others. Work in content management systems, project management systems, and other collaboration tools as required.
• Interview and interface directly with physicians, researchers, administrative leaders, and others.
• Demonstrate fluency in search marketing best practices, including search engine marketing and agentic marketing.

Experience, skills, knowledge.

• 5-7 years of progressive, professional experience in content marketing, journalism, and/or editorial functions.
• Bachelor’s degree in Journalism, English, Communications, or a related field is strongly preferred.
• Portfolio of published content, including longform content, journalism, and/or inbound content marketing.