Conversion & Data Optimization Specialist

Job Summary:
We’re seeking a Conversion & Data Optimization Specialist to boost sales conversions and enhance the online shopping experience on Pharmazone’s website and app, optimizing CRO, site search (Algolia), merchandising, and chatbot performance.

Key Responsibilities:

• Analyze website and app traffic to identify conversion barriers and improvement opportunities.
• Plan and execute A/B tests and experiments to optimize user experience and increase conversions.
• Use analytics tools (Google Analytics, Hotjar, etc.) to monitor performance and provide actionable insights.
• Optimize Algolia site search results, filters, and rules to improve product discoverability.
• Support merchandising activities such as product placement, collections, and visibility for campaigns.
• Review and improve chatbot interactions, recommending new scripts and responses to help customers effectively.
• Suggest improvements to UX/UI design, navigation, and checkout flow.
• Work closely with marketing, design, and development teams to implement conversion strategies.
• Prepare reports on conversion rates, search performance, and chatbot engagement.
• Stay updated on CRO best practices, tools, and e-commerce trends.

Requirements:

• Bachelor’s degree in Marketing, E-commerce, Data Analytics, or related field.
• 2+ years of experience in CRO, e-commerce analytics, or website optimization.
• Knowledge of analytics tools (Google Analytics, Hotjar, or similar).
• Experience using Algolia or other site search tools is a plus.
• Understanding of UX/UI principles and A/B testing.
• Strong analytical thinking and problem-solving skills.
• Good communication skills in English (Arabic is a plus).
• Ability to work cross-functionally with multiple teams.

Job Type: Full-time

Experience:

• Conversion Rate Optimization: 2 years (Required)
• Data Analysis: 2 years (Required)
• Algolia: 2 years (Required)