Coordinator, Social Media, DPAE

Job Title:

Coordinator, Social Media, DPAE

Kent, OH (hybrid work schedule)

Salary:

$41,750 - $45,000

Basic Function:

Support the strategy, management, content development and reporting for the Division of Philanthropy and Alumni Engagement's (DPAE) social media and digital communications to best engage the university's alumni, donors and other key constituencies to advance relationships and secure philanthropic support. Reports to Senior Associate Director, Communications, DPAE.

Additional Basic Function – if applicable:

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following:

Coordinate and support day-to-day digital outreach efforts for DPAE, including alumni/donor social media as it relates to online events, online giving campaigns, alumni news, university news and other relevant content as part of larger strategic outreach from the division.

Develop and manage social media content and digital projects to support DPAE programs and increase affinity with alumni and donors. Coordinate paid social media advertising, content and budgets for all alumni and donor campaigns/projects.

Ensure all paid digital/social advertising adheres to the budget requirements of the project and follows university protocol for billing.

Ensure all social media accounts, groups and pages correspond to modern best practice, are managed correctly across all platforms, browsers and devices and are current with industry trends.

Work with DPAE Communications project managers to create social and digital marketing strategies on behalf of schools and divisions across campus for alumni and donor projects, including alumni/donor specific channels for intercollegiate athletics.

Work with graphic designers and video producers as needed to build/develop properly branded social media content within DPAE's suite of digital products.

Adhere to communications calendar when negotiating scheduling conflicts for various digital outreach initiatives.

Provide regular reports through social media platforms to help the program leadership and project managers understand which campaigns and platforms perform best, and assist in their optimization with A/B testing to increase action rates across all programs.

Provide assessments and recommendations for future alumni engagement projects.

Perform related duties as assigned.

Additional Examples of Duties – if applicable:

Minimum Qualifications:

Bachelor's degree in marketing, communications, public relations, journalism or related field and one year experience working in a communications or digital marketing environment which includes developing print or digital marketing materials, and social media management. Must be able to occasionally work during evenings and weekends. *NOTE - experience must equate to one year of full time experience

License/Certification:

Knowledge Of:

Web and social media best practices
Marketing and communications principles, especially in digital platforms *
Digital marketing with a demonstrated ability to learn new systems related to higher education fundraising and alumni relations *
Intercollegiate athletics alumni and philanthropy best practices
Personal computer applications including desktop applications and complex advancement databases *

Skill In:

Written, verbal and interpersonal communication *
Utilizing Microsoft Office Suite and other applicable software *
Project Management and system implementation *
Organizing information and projects *
Adhering to deadlines *
Copy editing for digital platforms
Social media management tools (i.e. Meta Business Suite, X, LinkedIn) *

Ability To:

Demonstrate understanding of fundraising strategies *
Work independently and as part of a team *
Provide positive leadership and direction for specific area *
Provide attention to detail and creativity *
Multi-task while managing multiple projects and assignments *

Preferred Qualifications – if applicable:

Experience managing a corporate or non-profit suite of social media platforms. Experience in corporate marketing, higher education or non-profit communications or fundraising. Experience generating reports from multiple social media platforms. Strong writing experiences in digital communications.

Assessments:

Asterisk (*) indicates knowledge, skills, abilities which require assessments

Working Conditions / Physical Requirements:

Working Schedule:

Non-traditional hours as needed. Hybrid work schedule.

Additional Information:

Must pass a security check.

Value Statement

Kent State University is committed to creating a community that is culturally and intellectually diverse and to attracting and retaining a diverse staff. We strive to create and maintain working and learning environments that respect differences, and are inclusive, welcoming, respectful and kind.

For official job descriptions, visit www.kent.edu/hr.

Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.

Disclaimer:

The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.