Copy Director

About the Role

We are looking for a Copy Director to be the steward of the SITKA brand’s voice, responsible for shaping how it speaks, writes, and connects with audiences across every touchpoint. This role sits at the intersection of creativity and strategy, storytelling and precision.

In this position, you’ll define and lead a content strategy that reflects the brand’s heritage, innovation, and commitment to the outdoor experience. You’ll bring to life the stories that inspire adventure, celebrate craftsmanship, and deepen the emotional bond between brand and consumer. From digital storytelling to long-form brand narratives, from seasonal launches to timeless product stories, you’ll ensure that every word strengthens the brand’s presence and purpose. You’ll lead and inspire a team of copywriters to ensure that the brands vision comes to life with precision and consistency across all touchpoints.

The ideal candidate is a storyteller with a strategist’s mind and a creative’s heart. You understand how to balance aspiration and authenticity, value proposition and product superiority, how to translate product performance into emotional resonance, and how to guide a team toward creating work that both moves people and drives business. This is a role for someone who believes that words shape culture, and that the best brands earn loyalty not just through what they make, but through what they stand for and how it comes to life.

This role will be located at our facility in Bozeman, Montana. This position offers a hybrid work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.

Responsibilities

• Develop and implement a comprehensive written content strategy (website copy, social media posts, email campaigns, blog posts, storylines, etc.) aligned with the brand’s objectives ensuring a consistent brand voice across all communication and commercial channels
• Lead the creation of compelling and effective copy for various mediums, including marketing materials, website content, social media, email campaigns, etc. while tailoring writing styles and tones to suit different channels, target audiences, and communication objectives
• Partner with the ecommerce teams to implement SEO best practices to enhance the visibility and performance of written content in digital environments
• Work closely with cross-functional teams, including marketing, design, and product, to gather consumer insights and information for effective content creation
• Manage and inspire a team of copywriters and content creators, providing guidance, feedback, and support to ensure the brand’s success
• Ensure brand voice consistency by developing and maintaining best practice style guides, messaging frameworks, and communication standards across multiple mediums and in various channels
• Create and manage a content calendar to plan and organize delivery of content, coordinating with various teams while managing multiple projects simultaneously, adhering to deadlines and delivering high-quality, error-free content on time
• Oversee the editing and proofreading process to maintain the highest quality standards in all written materials
• Utilize analytics tools to measure the success of content strategies, adjusting approaches based on data and feedback
• Collaborate with marketing teams to syndicate PR and marketing communication strategies while developing prompt and appropriate responses to various crisis situations

Required Qualifications

• Bachelor’s degree in communications, marketing, journalism, or a related field
• A minimum of 8 years of relevant experience as a copywriter, content creator, or a similar role at a $200M consumer brand
• A minimum of 5 years of experience leading internal and contract creatives
• Experience developing and executing extraordinary stories with a premium consumer brand
• Familiarity with SEO principles and digital marketing trends
• Understanding of brand voice and messaging and the ability to maintain consistency in written materials
• Exceptional writing and editing skills, with a portfolio showcasing diverse content types
• Strong research skills and the ability to distill complex information into clear, concise copy
• Proven ability to articulate and set clear expectations, ensuring the successful delivery of projects in accordance with creative briefs
• Versatile and innovative problem solver with a proven track record of delivering successful initiatives on time, on budget, and in alignment with strategic goals
• Ability to travel up to 10%