Copy Writer

We are seeking a Copywriter who is highly skilled in conversion-focused messaging and outbound sales psychology. This is not a traditional creative writing role. Your primary responsibility is to craft high-performing outbound sequences that cut through inbox noise, resonate with targeted buyer pain points, and consistently drive qualified pipeline growth.

Key Responsibilities:

1. Strategic Sequence Development

• Design and execute high-converting 3–7 step cold outreach sequences, including initial touchpoints, follow-ups, nurturing emails, and break-up messages.
• Conduct in-depth persona and industry research to identify core pain points and translate them into compelling, conversion-driven messaging.
• Build re-engagement (“stay-in-touch”) campaigns to revive inactive leads and maintain long-term brand awareness.

2. Optimization & Performance Testing

• Develop and manage A/B/n testing frameworks for subject lines, messaging, and CTAs to identify top-performing variations.
• Continuously optimize copy based on performance data, prioritizing reply rate, qualified lead rate, and conversion outcomes over vanity metrics.
• Iterate messaging based on real-world campaign insights to improve outbound effectiveness.

3. Personalization & AI-Driven Execution

• Leverage AI tools and data enrichment platforms to create scalable yet highly personalized outreach messages.
• Segment audiences and tailor messaging to ensure strong relevance across different industries and buyer personas.
• Develop customized opening lines and value propositions that feel individually written at scale.

4. Brand Voice & Messaging Clarity

• Ensure all outbound copy aligns with brand tone while maintaining a natural, human-to-human communication style.
• Write clear, concise, and highly scannable messaging optimized for cold outreach environments.
• Eliminate unnecessary complexity and focus on clarity and impact.

5. Data-Driven Reporting & Insights

• Track and analyze key outbound metrics including reply rates, qualified lead rates, and positive engagement signals.
• Deliver weekly performance reports with actionable insights and messaging learnings.
• Translate campaign data into strategic copy improvements (e.g., identifying which pain points drive higher engagement).

Candidate Profile: What We’re Looking For

• Strong understanding of consumer psychology and persuasive writing principles.
• Experience with outbound tools such as Apollo, Clay, Jasper, Copy.ai, or advanced AI prompt engineering (ChatGPT, etc.).
• A strong test-and-learn mindset, with a preference for rapid experimentation over over-polishing drafts.
• Proven ability to produce outbound sequences that generated meetings, replies, or revenue.
• Strong analytical thinking with the ability to connect copy performance to business outcomes.

Why Join Us

• Work on high-impact outbound systems where copy directly drives revenue.
• Collaborate with a performance-driven growth team.
• Opportunity to own and scale outbound messaging strategy from the ground up.

Pay: Rs50,000.00 - Rs70,000.00 per hour

Work Location: In person