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Fusion Cortex

Fusion Cortex is dedicated to pushing the boundaries of innovation and excellence in the IT industry. As a cutting-edge software company, we specialize in delivering high-quality IT solutions and services tailored to meet the ever-changing demands of businesses across diverse industries. Our expertise includes artificial intelligence, robotics, business process outsourcing, and software development, among others.

We are seeking a Copywriter who is highly skilled in conversion-focused messaging and outbound sales psychology. This is not a traditional creative writing role. Your primary responsibility is to craft high-performing outbound sequences that cut through inbox noise, resonate with targeted buyer pain points, and consistently drive qualified pipeline growth.Key Responsibilities:1. Strategic Sequence Development<ul><li>Design and execute high-converting 3&ndash;7 step cold outreach sequences, including initial touchpoints, follow-ups, nurturing emails, and break-up messages.</li><li>Conduct in-depth persona and industry research to identify core pain points and translate them into compelling, conversion-driven messaging.</li><li>Build re-engagement (&ldquo;stay-in-touch&rdquo;) campaigns to revive inactive leads and maintain long-term brand awareness.</li></ul>2. Optimization &amp; Performance Testing<ul><li>Develop and manage A/B/n testing frameworks for subject lines, messaging, and CTAs to identify top-performing variations.</li><li>Continuously optimize copy based on performance data, prioritizing reply rate, qualified lead rate, and conversion outcomes over vanity metrics.</li><li>Iterate messaging based on real-world campaign insights to improve outbound effectiveness.</li></ul>3. Personalization &amp; AI-Driven Execution<ul><li>Leverage AI tools and data enrichment platforms to create scalable yet highly personalized outreach messages.</li><li>Segment audiences and tailor messaging to ensure strong relevance across different industries and buyer personas.</li><li>Develop customized opening lines and value propositions that feel individually written at scale.</li></ul>4. Brand Voice &amp; Messaging Clarity<ul><li>Ensure all outbound copy aligns with brand tone while maintaining a natural, human-to-human communication style.</li><li>Write clear, concise, and highly scannable messaging optimized for cold outreach environments.</li><li>Eliminate unnecessary complexity and focus on clarity and impact.</li></ul>5. Data-Driven Reporting &amp; Insights<ul><li>Track and analyze key outbound metrics including reply rates, qualified lead rates, and positive engagement signals.</li><li>Deliver weekly performance reports with actionable insights and messaging learnings.</li><li>Translate campaign data into strategic copy improvements (e.g., identifying which pain points drive higher engagement).</li></ul>Candidate Profile: What We&rsquo;re Looking For<ul><li>Strong understanding of consumer psychology and persuasive writing principles.</li><li>Experience with outbound tools such as Apollo, Clay, Jasper, Copy.ai, or advanced AI prompt engineering (ChatGPT, etc.).</li><li>A strong test-and-learn mindset, with a preference for rapid experimentation over over-polishing drafts.</li><li>Proven ability to produce outbound sequences that generated meetings, replies, or revenue.</li><li>Strong analytical thinking with the ability to connect copy performance to business outcomes.</li></ul>Why Join Us<ul><li>Work on high-impact outbound systems where copy directly drives revenue.</li><li>Collaborate with a performance-driven growth team.</li><li>Opportunity to own and scale outbound messaging strategy from the ground up.</li></ul>Pay: Rs50,000.00 - Rs70,000.00 per hourWork Location: In person

Copy Writer

Join Fusion Cortex and explore 1   exciting career opportunities. They're hiring for various roles with options for remote or on-site work. Apply today and become part of their innovative team.

Fusion Cortex

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Copy Writer