Marketing Lead – Performance Marketing

Position Overview:

We are seeking an experienced and results-oriented Marketing Lead with a proven track record in Performance Marketing, Google Ads (PPC), and Meta Advertising. This is a strategic role requiring a highly analytical professional who can develop, execute, optimize, and scale high-performing digital marketing campaigns that drive measurable business outcomes.

The ideal candidate will possess deep expertise in paid media, campaign optimization, conversion tracking, audience targeting, and performance analysis, with the ability to translate marketing investments into tangible growth.

Key Responsibilities:

• Develop and lead comprehensive performance marketing strategies across Google Ads and Meta platforms.
• Plan, execute, and optimize paid campaigns to maximize ROI, ROAS, lead generation, and customer acquisition.
• Monitor campaign performance and leverage data-driven insights to improve efficiency and scalability.
• Manage budget allocation across channels while maintaining performance targets.
• Conduct audience research, competitor analysis, and market assessments to identify growth opportunities.
• Implement and manage conversion tracking, attribution models, and performance reporting frameworks.
• Collaborate with creative, content, and sales teams to align marketing initiatives with business objectives.
• Stay current with industry trends, platform updates, and emerging digital marketing technologies.

Required Qualifications:

• 3–5 years of hands-on experience in Performance Marketing.
• Advanced expertise in Google Ads (Search, Display, Remarketing, Performance Max, and YouTube campaigns).
• Strong experience managing Meta advertising campaigns across Facebook and Instagram.
• Demonstrated success in scaling campaigns while maintaining profitability and performance benchmarks.
• Strong understanding of conversion tracking, Google Analytics, Google Tag Manager, and attribution methodologies.
• Proven ability to analyze large datasets and make strategic optimization decisions.
• Excellent communication, leadership, and stakeholder management skills.

Preferred Candidate Profile:

We are specifically seeking a subject matter expert who has successfully managed substantial advertising budgets and delivered measurable growth through performance-driven marketing strategies.

This role is not intended for general digital marketers. Preference will be given to candidates who can demonstrate advanced expertise in paid media management, campaign scaling, funnel optimization, and performance analytics.

What We Offer:

• Competitive compensation package.
• Opportunity to lead and influence growth initiatives.
• Exposure to international markets and campaigns.
• Professional and performance-driven work environment.
• Long-term career growth opportunities.

Important Notice:

We are looking for a highly specialized Performance Marketing professional with proven expertise in Google PPC and Meta Advertising. Candidates should be able to demonstrate a strong portfolio of successful campaigns, measurable results, and a deep understanding of performance marketing best practices.

Qualified professionals who are confident in their ability to drive scalable growth and deliver exceptional marketing performance are encouraged to apply.

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person