Marketing Manager - Electronics

Job Responsibilities:

• Develop and implement annual marketing plans aligned with business objectives and sales targets.
• Manage marketing budgets effectively, ensuring ROI-focused investments.
• Conduct competitor and market analysis to identify trends and opportunities.
• Maintain consistent brand positioning across all platforms in line with global client's guidelines.
• Strengthen presence and perception in Pakistan through PR, CSR, sponsorships, and strategic partnerships.
• Plan and execute 360° marketing campaigns (TV, Digital, OOH, Print, Radio).
• Drive seasonal promotions and product-specific campaigns (e.g., Smart TVs, Soundbars, Air Conditioners, etc.).
• Work with advertising and media agencies to ensure timely and impactful delivery of campaigns.
• Lead digital strategy: SEO/SEM, paid media, influencer marketing, and social media management.
• Optimize content and media performance using KPIs and analytics.
• Collaborate with e-commerce and sales teams to drive traffic and conversions.
• Collaborate with the sales and product teams for go-to-market strategies and product launches.
• Develop product messaging, launch materials, and training guides.
• Manage a team of marketing executives and agency partners.
• Liaise with global client teams for branding consistency and campaign alignment.
• Coordinate with retail, e-commerce, and Sales team for cross functional coordination.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• 10–15 years of marketing experience, including 3–5 years in a managerial/leadership role.
• Proven expertise in 360° marketing campaigns across digital and traditional channels.
• Industry experience in consumer electronics, FMCG, telecom, or a similar fast-paced sector.
• Strong knowledge of digital marketing tools (Google Ads, Meta Business Suite, Google Analytics, SEO/SEM).
• Experience working with media/creative agencies, e-commerce marketing, and managing marketing budgets.
• Strong leadership, project management, stakeholder management, and analytical skills.
• Excellent communication, presentation, and reporting skills with a results-driven mindset.

Location: Lahore

Education:

• Bachelor's (Required)

Experience:

• Marketing: 10 years (Required)

Location:

• Lahore (Required)

Work Location: In person