SEO Manager/ Digital Marketing Manager( E-commerce)

About the Role
We are looking for an experienced SEO Manager / Digital Marketing Manager with a proven track record in eCommerce SEO and Digital Marketing. The ideal candidate must have current hands-on experience managing SEO and digital marketing campaigns for US and Canadian markets, preferably for Magento or Shopify-based eCommerce businesses.
This is a leadership role responsible for driving organic growth, improving conversions, increasing qualified leads, and aligning SEO, content, development, and marketing efforts to achieve measurable business results.
The candidate should understand that SEO is not just about rankings it is about traffic, conversions, revenue, and business growth.

Key Responsibilities
SEO Strategy & Execution

• Develop and execute complete SEO strategies for multiple eCommerce websites.
• Manage Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.
• Conduct regular website audits using industry-leading SEO tools.
• Identify technical issues affecting organic performance and coordinate with the development team for implementation.
• Build topical authority and content clusters.
• Create and execute keyword strategies targeting commercial and transactional search intent.
• Optimize category pages, product pages, landing pages, blogs, and informational content.
• Monitor keyword rankings and implement improvement strategies.
• Build high-quality backlink acquisition strategies.
• Ability to work onsite in the EST- Time Zone ( 7:00 Pm to 4:00 Am)

Digital Marketing

• Develop digital marketing strategies focused on business growth.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid channels where required.
• Plan and execute email marketing campaigns (Klaviyo, Mailchimp, etc.).
• Create marketing campaigns for seasonal events and promotions.
• Improve customer acquisition and retention strategies.
• Manage social media marketing strategy aligned with SEO goals.
• Work on affiliate marketing and partnership opportunities.

eCommerce Growth

• Increase:
• Organic Traffic
• Qualified Leads
• Conversion Rate
• Revenue
• Customer Engagement
• Perform Conversion Rate Optimization (CRO).
• Analyze user behavior using Google Analytics, Microsoft Clarity, and Heatmaps.
• Optimize customer journeys and landing pages.

Content Strategy

• Build content calendars.
• Plan product, category, landing page, and blog content.
• Work closely with content writers to ensure content aligns with SEO best practices and user intent.
• Optimize content for AI search, featured snippets, and answer engines (GEO/AEO).

Analytics & Reporting

• Monitor website performance using:
• Google Analytics 4
• Google Search Console
• Ahrefs
• SEMrush
• Screaming Frog
• Looker Studio
• Build dashboards showing:
• Traffic
• Leads
• Conversions
• Revenue
• Keyword Growth
• Organic Performance
• Present monthly performance reports with actionable insights.

Team Management

• Lead and mentor:
• SEO Executives
• Content Writers
• Link Building Team
• Assign weekly and monthly KPIs.
• Monitor execution quality and productivity.
• Coordinate with:
• Developers
• UI/UX Designers
• Graphic Designers
• Content Team
• Project Managers

eCommerce Experience (Mandatory)
The candidate must have current hands-on experience working on eCommerce websites, preferably using:

• Magento 2
• Shopify

Must understand:

• Product Pages
• Category Pages
• Filters
• Faceted Navigation
• Product Variations
• Collections
• Merchandising
• Product Feed Optimization

Market Experience (Mandatory)
The candidate must currently be working or have recent experience managing SEO and digital marketing campaigns for:

• United States Market
• Canadian Market

Experience with international SEO and location-based campaigns is highly preferred.

B2B Experience (Mandatory)
The candidate must have experience marketing B2B businesses, including:

• Lead Generation
• High-ticket Products
• Industrial or Manufacturing Businesses
• Corporate Sales Funnels
• Long Sales Cycles
• CRM Integration
• Marketing Automation

Experience with B2C eCommerce is also required.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 8+ years of hands-on SEO and Digital Marketing experience.
• Proven experience growing organic traffic, leads, and revenue.
• Strong understanding of search engine algorithms and industry trends.

KPIs
Success in this role will be measured by:

• Increase in Organic Traffic
• Growth in Qualified Leads
• Improvement in Conversion Rate
• Revenue Growth
• Keyword Ranking Improvements
• Core Web Vitals & Technical Health
• Quality Backlinks Acquired
• Organic Sales Growth
• Project Delivery Timelines
• Team Productivity & Performance

Job Type: Full-time

Work Location: In person