SEO Manager - Backlinking Expert

Job Summary

The SEO Manager – Backlinking Expert is responsible for developing and executing high-impact off-page SEO strategies to improve domain authority, organic rankings, and overall search visibility. This role focuses on acquiring high-quality backlinks through ethical outreach, digital PR, relationship building, and strategic partnerships. The position also involves leading the off-page SEO team, monitoring backlink performance, analyzing competitors, and ensuring sustainable link-building practices aligned with search engine guidelines.

Key Responsibilities

Backlink Strategy & Leadership

• Develop and execute comprehensive off-page SEO and backlink acquisition strategies aligned with business goals.
• Lead and mentor the backlinking/off-page SEO team, ensuring quality, productivity, and continuous improvement.
• Set KPIs for backlink growth, referring domains, domain authority, and organic performance.
• Ensure all link-building activities comply with Google's Webmaster Guidelines and white-hat SEO practices.

Link Building & Outreach

• Identify and secure high-authority backlink opportunities through outreach, guest posting, niche edits, resource pages, digital PR, and strategic partnerships.
• Build and maintain relationships with publishers, bloggers, webmasters, agencies, and industry influencers.
• Conduct personalized outreach campaigns to acquire relevant and authoritative backlinks.
• Evaluate backlink opportunities based on relevance, authority, traffic, and spam metrics.
• Manage guest posting opportunities from prospecting through publication.

Competitor & Backlink Analysis

• Perform in-depth competitor backlink analysis to identify new link-building opportunities.
• Monitor competitors' off-page strategies and replicate successful tactics where appropriate.
• Identify broken link opportunities, unlinked brand mentions, and resource page placements.
• Analyze backlink profiles regularly to maintain a healthy and competitive link portfolio.

Authority Building & Brand Mentions

• Develop strategies to improve domain authority and brand credibility across relevant websites.
• Monitor and secure brand mentions across blogs, forums, directories, Reddit, Quora, and industry publications.
• Coordinate digital PR initiatives to increase online brand visibility and authority.
• Build relationships with relevant communities and publishers within target industries.

Task Management & Team Coordination (ClickUp)

• Assign, manage, and monitor backlinking and outreach tasks using ClickUp.
• Set priorities, deadlines, and performance metrics for team members.
• Track outreach progress, response rates, live links, and campaign effectiveness.
• Maintain accurate documentation of outreach campaigns, contacts, and acquired backlinks.

Performance Tracking & Reporting

• Monitor backlink quality, referring domains, anchor text distribution, domain authority, and link velocity.
• Track performance using Ahrefs, SEMrush, Google Search Console, Moz, Majestic, and other SEO tools.
• Prepare weekly and monthly reports highlighting backlink growth, outreach performance, rankings, and recommendations.
• Identify toxic backlinks and coordinate disavow processes when necessary.

Collaboration

• Work closely with the content team to develop link-worthy content assets.
• Coordinate with SEO, content, and marketing teams to align off-page strategies with overall SEO objectives.
• Support product launches and marketing campaigns through targeted authority-building initiatives.
• Collaborate with designers and content creators for digital PR campaigns and outreach assets.

Continuous Improvement

• Stay updated with Google's algorithm changes and evolving off-page SEO best practices.
• Research emerging link-building techniques, digital PR opportunities, and industry trends.
• Continuously refine outreach strategies to improve response rates and backlink acquisition efficiency.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 3–5+ years of proven experience in off-page SEO, backlink acquisition, outreach, and digital PR.
• Strong expertise in guest posting, niche edits, HARO/Connectively-style outreach, broken link building, resource page outreach, and relationship building.
• Hands-on experience with Ahrefs, SEMrush, Moz, Majestic, Google Search Console, and Google Analytics.
• Strong understanding of backlink quality metrics, anchor text optimization, referring domains, and domain authority.
• Experience in competitor backlink analysis and outreach campaign management.
• Excellent communication, negotiation, and relationship-building skills.
• Strong analytical and reporting abilities with attention to detail.
• Experience with ClickUp or similar project management tools is preferred.
• Knowledge of technical and on-page SEO is an advantage.

Ability to commute/relocate:

• Lahore Gulberg Colony: Reliably commute or planning to relocate before starting work (Required)

Experience:

• off-page seo: 3 years (Required)

Work Location: In person