Copy Writer Specialist

Location: Johar Town, Lahore
Shift: 6:00 PM – 3:00 AM (US Market)
Salary: PKR 50,000 – 65,000 / month
Job Type: Full-time

Job Overview

We are looking for a Copy writer specialist specialized in outbound sales messaging. This role is focused on conversion-driven cold outreach, generating replies, qualified meetings, and pipeline growth.

Key Responsibilities

• Create and optimize 3–7 step cold email sequences (initial outreach, follow-ups, nurturing, break-ups).
• Research buyer personas and ICPs to identify pain points, objections, and triggers.
• Build re-engagement campaigns to revive cold leads.
• Run A/B testing on subject lines, hooks, CTAs, and copy.
• Optimize for reply rate, qualified leads, and booked meetings.
• Use AI tools (ChatGPT, Clay, Apollo, Jasper, etc.) for personalization and testing.
• Maintain a clear, conversational tone while staying aligned with brand voice.
• Track outbound KPIs and provide weekly performance reports.

Requirements

• Strong understanding of buyer psychology and outbound sales messaging.
• Proven experience in cold email and outbound campaigns.
• Familiarity with outbound tools and AI platforms.
• Results-driven mindset with a focus on testing and iteration.
• Ability to show past work or examples of successful outbound sequences.

Job Type: Full-time

Experience:

• Direct Responsive Copywriting: 1 year (Required)

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person