Copywriter

About :

IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, known for redefining the boundaries of creativity and innovation. We’re on an ambitious journey to become India’s No.1 AI-driven creative agency, revolutionizing how brands think, create, and communicate. Our mission is simple — to fuse human imagination with the power of artificial intelligence, delivering smarter, faster, and more impactful creative solutions.

Role Overview

We’re looking for a next-generation copywriter, someone who thinks strategically, writes fearlessly, and works hand-in-hand with AI to craft ideas that move people and brands alike. This isn’t just a traditional copywriting role, it’s for someone who uses AI as a creative partner, leveraging tools to ideate, experiment, and elevate storytelling to new heights.

You’ll conceptualize big ideas, craft high-impact copy, and use AI tools to enhance creative outputs, from campaigns and decks to digital storytelling and real-time content creation.

Key Responsibilities

• Develop original, AI-enhanced concepts and campaigns across digital, ATL, BTL, and integrated platforms.
• Write compelling, intelligent copy for ads, films, websites, social media, and brand experiences.
• Collaborate with Art, Strategy, and Client Servicing teams to deliver insight-led, tech-powered creative work.
• Experiment with AI tools (for ideation, tone optimization, scripting, trend mining, etc.) to boost creative efficiency and innovation.
• Lead creative brainstorms and confidently present AI-augmented ideas and campaigns to clients.
• Maintain brand voice consistency across all channels.
• Stay on top of emerging creative technologies, AI tools, and content trends.
• Manage multiple briefs and deadlines while pushing the boundaries of creative quality.

Skills & Experience

• 5–7 years of experience in advertising, digital, or content marketing agencies.
• A strong portfolio showcasing sharp conceptual thinking, versatility, and standout writing across formats.
• Proven experience using AI tools (e.g., ChatGPT, Midjourney, Runway, Synthesia, Jasper, Notion AI, etc.) in creative or strategic workflows.
• Deep understanding of brand storytelling, cultural trends, and digital behavior.
• Strong command of English — with an ear for nuance, a flair for wit, and an instinct for strategy.
• Comfortable experimenting, learning, and iterating in a fast-paced, AI-driven environment.

What We Offer

• This is your opportunity to be at the forefront of the AI-creative revolution. You’ll shape how brands use intelligence and imagination to tell stories, working with ambitious teams and clients who believe in the future of AI-led creativity.
• A culture that celebrates curiosity, experimentation, and bold thinking.
• Opportunities to work on diverse, high-impact brands.
• Exposure to cutting-edge AI tools and training.
• Growth pathways into creative leadership roles.

If you think in ideas, write in magic, and speak the language of AI, we want to hear from you.
Apply at hr@ideatelab.com

Ensure your portfolio is available on resume.

Job Types: Full-time, Permanent

Work Location: In person