Copywriter

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Key Responsibilities

• Craft sharp, engaging, and action-driving copy for performance marketing channels — including push notifications, emailers, WhatsApp, and digital ads.
• Develop impactful copy for brand campaigns — launching new products or boosting existing ones with compelling narratives.
• Ideate and write content that builds community and engages cult members through fun, relevant formats.
• Collaborate closely with design, marketing, product, and growth teams to create consistent messaging across all touchpoints.
• Translate business problems into creative copy solutions that drive results — from awareness to conversion and retention.
• Bring fresh ideas to the table regularly and contribute to brainstorming sessions for campaign concepts.
• Maintain brand voice and tone across all channels while experimenting with new formats and copy styles.

Eligibility Criteria

• 2–3 years of professional experience as a copywriter in an advertising agency or an in-house brand/creative team.
• A proven flair for writing crisp, witty, and high-impact copy that grabs attention and drives action.
• Strong ability to think conceptually and bring marketing strategies to life through words.
• Experience working in fast-paced environments and collaborating across functions.
• Passion for fitness, wellness, or consumer lifestyle brands is a big plus.
• A portfolio showcasing versatile writing skills — across long-form, short-form, campaign copy, and digital platforms.