Copywriter

Description:

Company Overview:

Since 1951, Hickory Farms has connected people with savory flavors to share and send. Our specialty cured meats and cheeses are available for purchase online, in catalogs, in leading mass merchants and supermarkets, and in seasonal retail locations in the US and Canada.

Hickory Farms is a privately held company with nearly 75 years of delivering quality, well-loved food gifts and charcuterie essentials. Every member of our nimble, dynamic team makes an impact every day in a high-energy, results-driven culture.

Our Values lead the way. They are: The customer is our focus. Integrity and respect. We own it. Everyone has a place at the table. We embrace change. We savor the journey together.

Position Overview:

Hickory Farms’ Brand team functions as an in-house creative agency with a focus on outstanding storytelling, innovative packaging design, and multi-channel creative marketing solutions. The copywriter position supports both digital and print with the opportunity to develop omni-channel content. This is a junior-level role.

Essential Duties and Responsibilities - include but are not limited to the following:

• Demonstrate a command of the written word with clear and compelling messaging for multi-channel content, including:
• Digital – web, social media, email, paid media, long-form web (blogs, gift guides, etc.)Traditional – catalog, packaging, retail signage
• Traditional – catalog, packaging, retail signage
• Be an ardent brand advocate, ensuring brand voice is represented consistently and appropriately across all channels
• Responsible for the accuracy of content, including proofreading, use of appropriate grammar, spelling, and punctuation
• Participate in brainstorming and ideation sessions with internal stakeholders to develop goal-focused creative solutions
• Understand the brand’s different demographic segments and craft unique messaging for each audience that aligns with the overall brand identity
• Partner with Designers on creative development, ensuring cohesive messaging and design
• Assist Digital Asset Manager with keeping metadata for image assets up-to-date and reflective of Hickory Farms’ SEO best practices
• Collaborate with the Marketing Team on keyword research and SEO/SEM content
• Collaborate with the Product Development team to develop product fanciful names and descriptions that drive consumer desire and integrate key SEO terms
• Work cross-functionally with Marketing, Product Development, and Product Management to deliver on-time and on-target creative

Requirements:

Other Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Knowledge of best practices for digital marketing copy, including: email, SEO/SEM (paid search, paid social, programmatic affiliate), social media, web
• Strong understanding of SEO/SEM and keyword usage
• Outstanding editorial ability with a full understanding of AP Style
• Constantly evolving knowledge of contemporary writing and marketing trends
• Ability to prioritize workload and deliver projects on-time with strong project management, organization, and time management skills
• Demonstrate excellent interpersonal and communication skills with a high level of professionalism
• Showcase a positive attitude, willingness to collaborate, and openness to feedback
• Cultural fit that embodies the company’s core values

Educational and/or Work Experience Qualifications:

• 2+ years in an agency, or as part of an in-house creative team
• Previous work on Food & Beverage, eCommerce, and/or Gifting preferred
• BFA in Creative Writing, Journalism, Advertising/Communications, English, or a similar field
• Functional ability in Adobe Creative Cloud: InDesign, Illustrator, Bridge, etc.
• Expert level in Microsoft Office: Word, Excel, PowerPoint
• Display a range of writing excellence in various formats, including: advertising, editorial, social, digital, and catalog

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.
• Must be able to complete the “essential job functions” with “reasonable accommodations” and meet all the mandatory qualifications under the ADA guidelines.
• Must be able to lift and carry up to 25 lbs.
• Must be able to perform essential physical activities such as lifting, climbing, standing, stooping, or typing.
• Must be able to talk, listen, and speak clearly on the telephone.

Hickory Farms is an Equal Opportunity Employer committed to creating a diverse and inclusive culture that does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Salary Range: $60-70K

Benefits:

• 401(k)
• Health insurance
• Retirement plan
• 401(k) matching
• Paid time off
• Employee discount
• Health savings account
• Dental insurance
• Flexible schedule