Copywriter

Location:  Bahria Town Phase 7 (On-site; preference for residents of Bahria, DHA, Askari 14, or nearby areas) 

Company Description

Sequel Technologies, a software company providing healthcare IT and medical billing services to the US market. 

About the Role

We are looking for a creative copywriter to craft engaging and persuasive content for our brand. The right person should have strong writing skills, understand the brand voice, and know how to craft copy that drives action for websites, social media, ads, emails, and product descriptions. 

The ideal candidate is someone who thrives in short-form, high-impact writing, yet is comfortable developing longer educational pieces when they naturally support a campaign, product launch, or content strategy. 

Responsibilities

• Develop a consistent brand voice across all channels. 
• Create engaging taglines, slogans, and marketing scripts. 
• Write clear, compelling, and grammatically correct copy for: 
• Websites & landing pages 
• Digital ads across the channels. 
• Social media posts 
• Email & newsletters 
• Blog articles, case studies, and SEO content 
• Product descriptions and branding materials 
• Collaborate with designers, marketers, and product teams to create cohesive content. 
• Research relevant industry topics to produce accurate and valuable content. 
• Edit and proofread content for clarity, accuracy, and style. 
• Optimize content for SEO (both traditional & AEO/GEO) where required. 
• Understand the target audience's behavior and tailor the copy and content accordingly. 

Qualifications/Skills

• 1 year of copywriting experience, ideally in healthcare, SaaS, or B2B tech. 
• Strong ability to simplify technical, clinical, or billing-related concepts without losing accuracy. 
• Proven experience writing short-form, conversion-oriented copy across digital channels. 
• Flexibility to produce longer, educational pieces when they support the broader marketing strategy. 
• Excellent research skills and attention to detail, especially when working with subject matter experts. 

Timings

• 6:00 PM to 3:00 AM 

Benefits

• Healthcare (OPD + IPD) 
• Entertainment Allowance 
• Cellular Allowance 
• Provident Fund