Copywriter

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness

platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun

and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The

brand today offers a range of fitness services ranging from group workouts, gyms and

personalized fitness solutions, as well as an expansive selection of quality fitness products for

the everyday athlete. The company’s vision is to empower everyone towards an active and

healthier lifestyle through innovative fitness solutions, enabled by technology.

About the Role:

Are you a wordsmith whose mind is always buzzing with fresh ideas? Do you have the power to turn an average thought into a memorable moment with just the right words? If yes, you might be the Senior Copywriter we’ve been searching for!

At Cult, creativity isn’t confined to a desk or limited to 9-to-5. This is where ideas spark movements, scripts turn into stories, and you get to create work that truly stands out.

Responsibilities:

As a Senior Copywriter, you will:

● Develop standout ideas that rise above the noise—be it full-scale campaigns, powerful taglines,

or unforgettable headlines.

● Write compelling scripts, films, and ads designed to connect, engage, and go viral.

● Craft push notifications, emails, and digital messages that grab attention instantly.

● Collaborate with product teams to create impactful UI/UX copy across touchpoints.

● Solve business challenges through strategic and creative thinking. What We’re Looking For

● Master of short-form copy: Every word you write carries intention and impact—whether it’s 10 characters or 100.

● Strong research skills: You dive deep for insights and transform them into strong narratives.

● Collaborative mindset: You work seamlessly with designers, strategists, marketers, and product teams.

● Proactive energy: You’re not here to play safe. You push boundaries, experiment, and drive creative excellence.

● Excellent communication: Ability to present ideas clearly and manage stakeholder expectations effortlessly. Bonus Points If You:

● Have experience writing for UI/UX, social media, and ATL/BTL campaigns.

● Bring agency experience or exposure to fast-paced creative environments