Copywriter

About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview:

Wordsmiths and ideators with 4-6 years of experience, please step up!

Is your brain always buzzing with fresh ideas? Can you turn a meh into a wow with just a tagline? If you’ve answered ‘yes’, then you might be the Senior Copywriter we’ve been on the lookout for!

This isn't your typical 9-to-5 (let’s face it. We’re cult!). It’s where ideas become movements, scripts become stories, and you—well, you become a creative legend.

What you’ll do -

• Come up with extraordinary ideas that cut through the noise—whether it’s a full-blown campaign, a pithy tagline, or that killer headline people will be quoting for months.
• Write push notifications and emails that pop.
• Work with product teams to craft UI/UX copy.
• Solve business problems through creative solutions.

What we need:

• The magic touch for short-form copy: Whether it’s 10 characters or 100, every word packs a punch.
• Exceptional research skills: You won’t just write, you’ll dig deep, turning insights into gold.
• A team player: Whether it’s with designers, strategists, or product wizards, you should be able to collaborate easily with anyone.
• Proactive will be your middle name: You won't be here to play it safe. You’ll be here to break boundaries and set new standards.
• Stakeholder management: You should be able to effectively articulate ideas to other stakeholders.

Bonus Points If:

• You've got experience in UI/UX copy, social media, and ATL/BTL.
• You have agency experience