Copywriter

Copywriter | PKR 65,000–80,000 | US Sales & Social Media | Morning Shift | Rawalpindi

On-site | Rania Mall, Rawalpindi | ABS International (Est. 2012) | 10:00 AM – 6:00 PM

Your copy should be making someone take action right now. If you have been writing for clients who do not understand the difference between good copy and filler — this is the role that changes that.

Most copywriting work in Pakistan means explaining what a call-to-action is to a client who hired you to write one. You write a headline. They change it to something softer. You write a landing page that converts. They add four extra paragraphs because it "feels too short." You spend more time managing expectations than actually writing.

ABS International is a Direct US Principal operating from Rawalpindi. We run our own US-facing sales campaigns, social media channels, and digital marketing — no agency clients, no approval chains, no committees. The copy you write here goes to a US audience that responds to it directly. You see the results. You own the outcome.

We are hiring one Copywriter who writes to convert — not to impress.

What You Will Do

Write sales-focused copy for US audiences across social media, email sequences, landing pages, and ad campaigns. Hook attention in the first three seconds. Turn product features into benefits that make a US reader take action. Write CTAs that drive clicks, sign-ups, and sales. Test variations. Iterate on what works. You measure your output by conversion data, not word count.

What You Will Need

Experience writing persuasive or sales-focused copy — ads, captions, emails, landing pages, or any format where the goal is action. Conversational English that sounds natural to a US reader. An understanding of why one headline outperforms another. Morning shift availability (10:00 AM – 6:00 PM) on-site at Rania Mall, Rawalpindi.

A portfolio of work is required. Paste your best writing sample link in the application.

What You Will Earn

PKR 65,000 – 80,000 per month based on portfolio strength. Performance-based increment at 90 days. Direct exposure to US consumer psychology and conversion data that freelance work rarely provides at this level.

Why This Is Worth Your Time

Freelance copy pays per project and resets with every new client. Agency copy serves whoever is paying this month. Here, you learn one market — the US — deeply. You build a performance data set on your own writing. You develop the kind of conversion copywriting skills that translate to significantly higher earning capacity over the next three years. ABS has been running the same US operation since 2012. The copy you write here has a consistent audience and a measurable impact.

One seat. March cohort. Your Indeed Apply takes under 2 minutes.

Pay: Rs65,000.00 - Rs80,000.00 per month

Application Question(s):

• Are you available to work full-time on-site (10:00 AM – 6:00 PM) at Rania Mall, Rawalpindi?
• Do you have experience writing persuasive or sales-focused copy — such as ads, captions, emails, or landing pages?

Work Location: In person