Copywriter

Reports to: Associate Vice President for Campaign Strategies

Classification: Contractor

Location: Remote (U.S.)

Compensation: $50 - $60 per hour

COMPANY OVERVIEW

enrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

POSITION OVERVIEW

As a Copywriter (contractor), you will be responsible for collaborating with our internal team to create unique, impactful copy on behalf of our higher education client-partners. Written content includes, but is not limited to, prospective student postcards, emails, brochures, booklets, and ads.

Note: The use of AI is not allowed for copy creation.

KEY RESPONSIBILITIES

• Use client-provided brand guidelines and institution research to create engaging copy that matches each higher education institution's brand voice and engages the desired target audience (prospective students)
• Ensure that all copy is clear, concise, and free of errors
• Collaborate with other team members to ensure that copy is integrated seamlessly into all marketing materials
• Communicate regularly with the enrollmentFUEL team
• Make necessary edits in a timely manner
• Research current trends and communicate those with the team
• Collaborate with all involved parties via email, Slack, Microsoft Teams, and/or Basecamp
• Attend video meetings, as needed
• Represent enrollmentFUEL in a professional manner in all work-related activities
• Accurately reflect and portray the mission and core values of enrollmentFUEL

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

QUALIFICATIONS

• Portfolio with recent work samples
• Proven experience as a marketing copywriter, preferably in B2C marketing
• Able to work autonomously in a fully remote environment
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Advanced knowledge of word processing programs and software
• Self-sufficient in decision-making skills, and exhibit superior time management skills
• Ability to work under pressure and handle many tasks at once is essential

EEO STATEMENT

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type as protected by federal, state, or local laws.