Copywriter

Position: Copywriter
Location: Mechanicsburg, PA (Onsite)
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!

Purpose of Position:
As a Copywriter at West Shore Home, you will support the full spectrum of the company's content needs, from TV and video scripts to digital and web copy, social media content, internal communications, and campaign concepting. The Copywriter collaborates closely with designers, videographers, and the Senior Manager of Creative Services, while also partnering with internal stakeholders across marketing, communications, and other departments to ensure messaging is consistent, accurate, and strategically aligned with business goals.

Key Role Accountabilities:

• Concept and write scripts for TV commercials, video productions, and other broadcast or digital media content in collaboration with the Creative Services team.
• Develop copy for web pages, landing pages, and digital advertising that is optimized for clarity, brand voice, and audience engagement.
• Manage multiple writing projects simultaneously, meeting deadlines within a high-volume production environment.
• Write and edit content for internal communications including company-wide emails, intranet articles, and employee-facing campaigns, adhering to Smart Brevity principles.
• Collaborate with graphic designers and videographers to ensure written and visual elements are cohesive and on strategy.

Minimum Requirements:

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field preferred.
• Minimum 4 years of professional copywriting experience, with a portfolio demonstrating work across multiple channels including broadcast, digital, and social media.
• Proficiency in Microsoft Office / M365 required; familiarity with project management tools (such as Asana or Monday.com) and AI writing tools (such as ChatGPT) preferred.

Benefits:

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
#CORPKH

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.