Copywriter – Digital Marketing

Copywriter – Digital Marketing

(Full-Time Position)

Content Creation & Creative Development

• Conceptualize, write, and refine engaging copy for digital marketing channels including websites, social media, ads, email campaigns, landing pages, and blog posts
• Translate marketing briefs into compelling storytelling and persuasive messaging
• Develop creative concepts and content themes aligned with brand objectives and campaign goals
• Ensure all written content maintains a consistent tone, style, and brand identity
• Create high-converting sales copy for performance marketing campaigns, promotional ads, and product launches
• Support content planning by contributing creative ideas, hooks, angles, and content structures
• Review and optimize existing content to improve clarity, engagement, and performance

Brand Voice & Messaging Consistency

• Maintain and strengthen the brand’s voice, messaging framework, and communication style across all digital channels
• Refine messaging to suit target audiences, campaign objectives, and platform requirements
• Ensure content accuracy, brand compliance, and alignment with overall marketing strategy
• Support the development of messaging guidelines, tone-of-voice documents, and content standards

Digital Marketing Content Production

• Create SEO-optimized website content, blog articles, and landing page copy to improve organic visibility
• Write clear, concise, and engaging social media content tailored to each channel’s format
• Develop copy for digital ads (Google, Meta, display ads, retargeting) optimized for conversions
• Write compelling scripts for short-form video content, reels, and marketing campaigns
• Prepare and refine email marketing copy, including newsletters, nurturing flows, and promotional mailers

Project Coordination & Workflow Management

• Manage multiple writing projects simultaneously while meeting deadlines and maintaining high-quality output
• Collaborate closely with the Design, Marketing, Product, and Social Media teams to support integrated campaigns
• Collect input, clarify project requirements, and ensure timely delivery of content assets
• Adapt quickly to shifting priorities, urgent requests, and time-sensitive campaigns
• Maintain organized content documentation, drafts, and version control of deliverables

Content Analytics & Performance Optimization

• Monitor the performance of digital content using metrics such as engagement, CTR, conversions, and SEO rankings
• Analyze content performance to identify patterns, insights, and improvement opportunities
• Optimize copy through A/B testing, keyword enhancements, and data-driven adjustments
• Provide clear, actionable recommendations to enhance content effectiveness and user engagement

Systems, Tools & Process Optimization

• Utilize content management systems (CMS), social media tools, and marketing platforms effectively
• Contribute to improving content workflows, documentation standards, and editorial processes
• Support automation of repetitive content tasks where possible (content templates, email sequences, scripts)
• Maintain a structured digital content library, including templates, approved copy blocks, and reusable assets

Cross-Department Collaboration

• Work closely with Marketing, Design, Social Media, SEO, Product, and Sales teams to ensure content alignment
• Support digital campaigns, product launches, performance marketing efforts, and brand-building initiatives
• Ensure consistent communication and coordination between teams throughout all campaign stages
• Provide creative support for cross-functional initiatives that enhance customer experience and brand visibility

Skills & Profile

• Strong command of English with excellent writing, editing, and proofreading skills
• Deep understanding of digital marketing, audience behavior, and online content formats
• Creativity combined with strategic thinking to craft impactful messaging
• Ability to adapt writing style to different audiences, platforms, and brand requirements
• Skilled in SEO writing, keyword usage, and content optimization techniques
• Ability to handle multiple deadlines and produce accurate work in a fast-paced environment
• Strong collaboration and communication skills
• Minimum 2–3 years of experience in copywriting or digital content creation
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• Portfolio showcasing digital writing work (ads, social media, blog posts, landing pages, or campaigns)

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month