Copywriter Specialist-Online , Offline Brands

Join Nice one, Saudi Arabia’s fastest-growing digital home retail brand, as we bridge the communication gap between online and offline worlds for consumer brands. Based in Riyadh, this is your opportunity to craft compelling copy across digital and traditional channels, shaping brand voice, boosting engagement, and driving conversion. We celebrate creativity, accountability, and diversity—inviting talented, passionate professionals to help us redefine content excellence for leading retail brands in health, wellness, lifestyle, and beyond.

Key Responsibilities – Copywriting Strategy for Online & Offline Brands, Multichannel Content, Brand Voice

• Copy Planning & Ideation: Lead thinking and execution for content campaigns that connect consumers with brands across web, app, social media, print, and in-store touchpoints.
• Copy Creation & Editing: Write and refine original copy for digital ads, product pages, banners, emails, blogs, push notifications, SMS, catalogs, POS displays, print ads, and more.
• SEO & Performance Copy: Apply SEO strategies to digital content, integrating keywords, meta tags, and messaging that drive organic growth across online platforms.
• Brand Standardization: Ensure consistency in messaging, tone, and storytelling across all online and offline materials, maintaining alignment with Nice one and partner brand guidelines.
• Campaign Execution: Partner with marketing, PR, digital product, offline retail, and design teams to launch and adapt content for cross-channel campaigns and new product rollouts.
• Analytics & Optimization: Monitor content performance data (CTR, engagement, conversions, etc.), implement A/B testing, and refine copy to improve campaign outcomes.
• Content Management: Organize and update content calendars, creative briefs, and project workflows to ensure timely and coordinated delivery of all brand messaging.
• Mentoring: Collaborate with and guide junior copywriters, fostering a culture of collaboration, creativity, and continuous improvement across channels.

Skills and Qualifications – Multichannel Copywriting, SEO Copy, Brand Messaging

• Educational Background: Bachelor’s degree in Communications, Marketing, Creative Writing, Journalism, Advertising, or a related field. Professional certifications in SEO or digital copywriting are a plus.
• Professional Experience: Minimum of3 years’ hands-on experience in multichannel copywriting, with a portfolio covering online (web, app, digital ads, email) and offline (print, OOH, POS) branded content.
• SEO Know-How: Ability to implement current SEO and SEM tactics in copywriting for web, app, and e-commerce platforms, with measurable improvements to search ranking and engagement.
• Brand & Tone Adaptation: Proven skill in tailoring brand voice and storytelling to diverse target audiences and communication channels.
• Project Collaboration: Experience working in fast-paced, cross-functional teams, with comfort receiving and integrating feedback from creative, technical, and business stakeholders.
• Editing & Quality Assurance: Strong editing skills, detail-driven, and able to produce error-free, culturally relevant, and on-brand copy at scale.
• Analytics-Focused: Confidence using analytics dashboards, A/B testing, user feedback, and campaign reports to steer content optimization and demonstrate ROI.

Core Competencies – Cross-Channel Content, Conversion Copywriting, Brand Storytelling

• Creative thinker, with a knack for delivering compelling, persuasive messages that move consumers to action.
• User-centric mindset, developing copy with empathy for every customer journey both online and offline.
• Deadline-driven organizer, adept at managing multiple projects, content calendars, and tight timelines.
• Culturally aware communicator, ensuring inclusivity and sensitivity across Saudi and global brand initiatives.

Why Develop Copywriting Careers at Nice one – Retail Brand Innovation, Content Leadership, Impact

• Write for top regional brands shaping the future of retail across digital and physical channels.
• Take on accelerated career growth and creative challenge in a dynamic, supportive, and diverse environment.
• Stay ahead with access to the latest industry tools, learning resources, and mentorship by expert marketers and storytellers.
• Thrive in an inclusive, collaborative team culture that values your ideas, originality, and passion for excellence.
• Earn competitive salary and rewards while influencing how millions of consumers connect to brands every day.

How to Apply – Copywriter Specialist Roles, Multichannel Content Jobs, Nice one Riyadh

If you’re passionate about crafting engaging copy for online and offline audiences and pushing the boundaries of brand content, we want to meet you. Please submit your resume, a cover letter, and a portfolio showcasing multichannel writing samples (including SEO copy and offline campaigns). Join Nice one and shape the conversations—online and offline—that inspire today’s consumers.