Copywriter/Content Strategist

About Puppy Yoga Club

Puppy Yoga Club is America’s happiest workout,a joyful fusion of yoga, wellness, and pure puppy love. With over 25 studios across the U.S., we’re on a mission to spread smiles, support local rescues, and make every weekend unforgettable.

Your Mission

You will own our blog: write, optimize, and publish engaging SEO-friendly articles every week that attract new visitors to our website.

Your goal: bring maximum organic traffic through consistent publishing and smart keyword targeting.

Main Responsibilities

• Write 10–15 SEO-optimized blog articles per week (topics: wellness, lifestyle, yoga, pets, date ideas, “things to do in…”).
• Brainstorm new article ideas based on search trends, seasonality, and local relevance.
• Build and maintain a simple editorial line and content calendar aligned with our SEO goals.
• Ensure all articles follow SEO best practices (titles, meta descriptions, internal links, keyword placement).
• Regularly update older posts to improve ranking and freshness.
• Coordinate lightly with our marketing team to align content with campaigns or events.

Profile We’re Looking For

• Experience in SEO copywriting or content creation.
• Excellent writing and grammar skills in English (native or bilingual).
• Strong understanding of on-page SEO and keyword research tools (Ahrefs, Google Trends, etc.).
• Highly organized, autonomous, and able to produce volume consistently.
• Creative, curious, and capable of finding fun angles around yoga, wellness, and dogs.

Success Metrics

• Growth in organic sessions from the blog.
• Improvement in keyword rankings (city-based & lifestyle searches).
• Consistent publishing rhythm (10–15 articles/week).
• Increase in blog-to-website conversions (class bookings).

Perks

• Full creative ownership of the blog.
• Freedom to test new content ideas and measure results.
• Free Puppy Yoga classes & team events.

Job Types: Full-time, Freelance, Contract

Pay: $3,200.00 per month

Work Location: In person