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Web Copywriter & Content Strategist
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Core Responsibilities:
- Create Engaging Website Content: Develop clear, engaging, and persuasive copy for a range of websites, including homepages, service pages, landing pages, product descriptions, and CTA sections.
- Conversion-Focused Messaging: Craft compelling copy that encourages user action, whether it's making a purchase, signing up for a service, or engaging with content.
- Maintain Brand Voice: Ensure consistency in tone, style, and messaging across all client websites, aligning with brand identity and project goals.
- Collaboration: Collaborate with designers, marketers, and other stakeholders to ensure cohesive messaging across all platforms.
- Tailor Copy to Audience: Understand target audience and tailor your writing to speak directly to them, considering their needs, preferences, and pain points.
- Conduct Research: Perform research into industries, competitors, and target audiences to create relevant and persuasive content. This may involve interviews with clients or end-users.
- SEO Optimization: Write optimized content with strategic keyword integration, meta descriptions, headlines, and other elements that improve search rankings without compromising readability.
- Revise and Edit Content: Exceptional writing, editing, and proofreading skills with a keen eye for detail and ensure the final product is polished and meets project objectives.
- Content Strategy Support: Assist in developing content strategies for clients, including structuring content, defining messaging frameworks, and creating editorial calendars.
- Project Management: Ensure timely content delivery while maintaining high-quality standards and collaborating with designers, marketers, and other stakeholders.
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