Corporate Director of Lifestyle

• Provide on-site and virtual support to properties with established Lifestyle Teammates, offering deeper strategic guidance and hands-on enhancement.
• Align hotel-level Lifestyle initiatives with broader campaign strategies.
• Develop and refine guest experience concepts and activation ideas.
• Strengthen community integration efforts by identifying and nurturing local partnerships.
• Support properties in elevating their programming through creative ideation, optimization, and strategic planning.

2. Direct Support for Hotels Without a Lifestyle Teammate

• Serve as the primary Lifestyle partner for hotels without a dedicated on-site Lifestyle role.
• Build and implement Lifestyle strategy from inception, including tactical planning and execution.
• Establish processes, programs, and tools that help non-staffed properties operate with consistent Lifestyle standards.
• Continually assess and refine efforts based on performance and property needs.

3. Portfolio-Wide Lifestyle Division Support

Onboarding & Orientation

• Deliver onboarding sessions for all new Lifestyle Teammates using established guides, plans, and toolkits.
• Support the SVP of Brand + Marketing in improving onboarding processes based on quarterly evaluation outcomes.
• Maintain and update orientation materials as needed.

Training & Best Practices

• Develop, standardize, and maintain best practices, tools, and playbooks for the Lifestyle division.
• Create monthly Lifestyle meeting agendas and co-lead meetings.
• Standardize strategic planning processes for quarterly and annual outlooks, including budget-cycle preparation.
• Refresh training materials quarterly and ensure teammates have access to updated resources.
• Manage and evolve the Lifestyle Toolbox and online resource library; drive adoption across properties.

Agreements & Partnerships

• Review and advise on property-level collaborator agreements.
• Ensure all partnerships align with brand guidelines, operational policies, and legal requirements.

Programming & Storytelling Strategy

• Guide properties in selecting programming themes, cadence, and volume aligned with brand positioning.
• Define and refine Aparium signature experiences and ensure proper balance and ROI measurement using the RRR methodology.
• Support development of storytelling-driven programming in collaboration with SVP of Brand + Marketing.
• Lead teammates through partner selection processes, vetting procedures, and documentation requirements.
• Oversee project timelines to ensure all Lifestyle teammates meet key campaign and activation deadlines.

Collaboration with HQ Marketing

• Serve as the primary liaison between Lifestyle teams and HQ Marketing, ensuring seamless translation of storytelling into marketing outputs.
• Coach Lifestyle Teammates on leveraging HQ Marketing channels—including email, social, PR, and web—to amplify activations.
• Support the creation of lifestyle-driven content that connects programming (F&B, wellness, culture) to revenue-generating storytelling.

• Understand the impact of sound financial planning for hotel profitability and the rewards that come with it; helps guide annual property lifestyle budgets around activation and programming billables and expenses to coincide with Aparium’s annual budget instructions
• Draw upon or research retail consumer experiences, buying habits, anticipating emerging services and amenities to innovate revenue producing retail products and point-of-sale settings in hotels
• Collaborate with Leadership to ensure agreement for proper funding of programs or partnerships and validate the proposal will have an ROI and what identifiable risk factors
• Participate in weekly team meetings to review work in progress, program implementation, ideation on new ideas, and remedy obstacles impeding success

• A curious and open-minded individual, always demonstrating respect for diverse opinions.
• A continuous learner. You stay informed about emerging trends and surround yourself with creative thinkers to integrate innovative ideas.
• You approach new situations with confidence, fostering relationships through meaningful conversations and collaboration.
• You have the ability to pivot quickly, always seeking out new solutions and opportunities.

• Minimum of (5) years of experience in a role that lends itself to creating a lifestyle, such as hospitality operations, event planning, public relations, brand, or experiential marketing.
• Proficiency in the English language in reading, writing, and verbal communication
• Proficiency in Excel, Word, Outlook, Google Docs, PowerPoint, Canva
• Adaptable interpersonal skills to represent Aparium and its hotels to local stakeholders, opinion makers, and business executives.

• Openly collaborate with all departments in HQ, including Brand + Marketing, Commercial Services, Operations, Food & Beverage, and Culinary, to provide an exemplary guest experience at each property; be comfortable in debating ideas before implementing a decision that will impact the operations portfolio-wide, as we do not work in silos.
• Be respectful in your daily interactions with your direct managers, direct reports, and peers; be an example of the utmost professionalism and a pillar in your community.
• Highly analytical in thought and recommendations, continually seeks out the facts; can express a point of view without it being driven by an ego.
• Engages others in general conversation tactics to build rapport quickly; and can lead and adapt communication and presentation tactics to engage the audience; displays adaptable interpersonal skills for a wide range of audiences and stakeholders
• Approaches fact-finding and discovery missions in a collaborative effort; values input and experiences of others that create additional insight to uncover deeper issues that need to be addressed or removed as a barrier to implementation.