Country Manager

Role Purpose

Responsible for leading all retail operations within the assigned country to achieve sales growth, profitability, and brand excellence. The Country Manager owns the entire P&L , drives store performance , and ensures the flawless execution of Junaid Perfumes’ retail standards and customer experience.

Key Responsibilities

Business & Leadership

• Develop and implement the country retail strategy aligned with corporate objectives.
• Lead Area Managers and Store Managers to achieve monthly and annual sales and profit targets.
• Monitor market trends, competitor activities, and customer behavior to identify opportunities.
• Represent the brand with key external stakeholders (malls, landlords, authorities).

Sales & Performance

• Drive LFL growth , ATV , UPT , and conversion across all stores.
• Review daily and monthly sales performance, highlighting key gaps and corrective actions.
• Ensure each store operates at optimum productivity and profit levels.

P&L & Financial Control

• Full accountability for country P&L, ensuring revenue, margin, and net profit targets are met.
• Manage budgets and cost control measures.
• Review financial performance regularly and take proactive action on variances.

Retail Operations & Standards

• Ensure consistent store operations, customer service, and adherence to brand SOPs.
• Oversee new store openings, renovations, and retail expansion plans.
• Conduct regular store visits to monitor standards and performance.

Inventory & Merchandise Management

• Ensure healthy stock levels and strong sell-through across all stores.
• Coordinate with Supply Chain and Merchandising teams for allocation and replenishment.
• Monitor aging stock, optimize assortment by store grade, and support buy planning.

People & Team Development

• Lead, coach, and develop Area and Store Managers for performance and succession.
• Set clear KPIs and conduct regular performance reviews.
• Foster teamwork, accountability, and a results-driven culture.

Visual Merchandising & Brand Execution

• Ensure brand guidelines and visual standards are consistently implemented.
• Supervise in-store campaigns, launches, and seasonal updates to enhance customer experience.

Key Performance Indicators (KPIs)

• Country Sales vs. Budget
• LFL Growth %
• Gross Margin & Net Profit
• ATV / UPT / Conversion Rate
• Customer Service & Audit Compliance
• Staff Retention & Productivity