Country Product Owner - Products & CVP (Mashreq Bank Pakistan Limited)

Job Purpose

1. Product Development and Management:

• Spearhead the development and management of digital banking products tailored to the Pakistani market, ensuring alignment with customer needs and regulatory requirement.
• Oversee the complete product lifecycle from ideation to launch, including enhancements based on customer feedback and performance metrics.
• Implement innovative product features as continuous enhancements and improvements

2. Customer Value Proposition (CVP):

• Develop CVPs for diverse customer segments, including mass, affluent, and specialized segments, covering items such as pricing strategies, rewards programs, and value-added services.
• Continuously analyse customer behaviour and market trends to refine CVPs and enhance customer value.

3. Agile Team Leadership:

• Lead a multidisciplinary squad comprising engineers, designers, and quality assurance specialists to deliver customer-centric digital banking solutions.
• Foster a collaborative and innovative work environment to drive timely and high-quality product deliveries.

4. Digital Journey Design and Optimization:

• Build seamless digital customer journeys for product onboarding, usage, and servicing, ensuring a frictionless app-based experience.
• Develop journeys for niche requirements, such as account closure and Zakat exemption, incorporating customer-friendly messaging and compliance adherence.

5. Cross-Functional Collaboration:

• Lead a digital squad consisting of front-end engineers, back-end engineers, QA professionals, and a proxy product owner, ensuring effective collaboration and delivery.
• Work closely with stakeholders across Compliance, Marketing, Risk, and Operations to ensure cohesive product strategies and execution.

6. Market Research and Analysis:

• Conduct market research and competitor analysis to identify customer needs, gaps, and emerging trends in the digital banking sector.
• Leverage insights to craft innovative products and features that resonate with customers and drive adoption.

7. Performance Monitoring and Reporting:

• Monitor product performance using key metrics such as customer acquisition, retention, and profitability.
• Regularly present findings and recommendations to senior management to inform strategic decisions.

Knowledge, Skills and Experience

• Bachelor’s degree or Masters degree
• 12+ years of experience in product management, digital banking, or a related field, with a focus on customer-centric product development.
• Proven track record of delivering innovative banking solutions and CVPs in a fast-paced environment.
• Strong understanding of the financial services landscape and regulatory environment in Pakistan.

Key Skills:

• Expertise in digital banking product development and lifecycle management.
• Strong analytical and strategic thinking skills.
• Exceptional leadership and team management abilities, with experience leading cross-functional agile teams.
• Proficient in customer journey design and process optimization.
• Excellent communication and stakeholder management skills.
• Knowledge of app security, fraud prevention, and compliance protocols.