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CPW Website Content Specialist (MARKETING & COMMUNICATIONS SPECIALIST III)
JOB
This posting is only open to residents of the State of Colorado at the time of submitting your application. Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.We invite you to explore our website at https://dnr.colorado.gov/about-us to find out more about the work we do to manage Colorado’s natural resources for today – and tomorrow. The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. In addition to offering rewarding, meaningful work, we offer: Medical and Dental plansStrong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plansPaid life insuranceShort- and long-term disability coverageEmployee Wellness programsFlexible Spending AccountsHealth Savings Accounts11 paid holidays per year plus generous vacation and sick leaveFlexible work schedule options and remote-work optionsCareer advancement opportunities throughout the State systemSome positions may qualify for the Public Service Loan Forgiveness Program. COLORADO PARKS AND WILDLIFEOur Mission is to perpetuate the wildlife resources of the state, to provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado's natural resources.The work unit exists to determine, decide, develop and coordinate internal and external communications aligned with CPW’s mission to perpetuate the wildlife natural resources of the state, provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado’s natural resources. The Branding and Communications Section exists to lead the planning, development, creation, implementationand evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.
EXAMPLE OF DUTIES
This position serves as a member of the CPW web team, aiding the Branding and Communications Section and CPW Staff SMEs with problem-solving to best respond to agency needs. This position will serve as a web content architect, organizing digital content for reuse and user experience, and functioning as a "blueprint" creator for CMS structure, metadata, and taxonomy. They align content models with technical systems to ensure efficient, searchable, and consistent, on-brand messaging. The position will have a focus on monitoring and implementing emerging technologies on the CPW site. They will liaise with CPW’s Business Tech team to ensure applications are developed with and integrated into the CPW website for optimal user experience. Under the direction of the Section Manager and the Communications Supervisor, this person will assist the web team in explaining and implementing a strategic vision and operational plan for agency needs. As a technical expert in web content management and design, this person will leverage semantic content development to maximize search engine optimization, and they will play a critical role in helping CPW achieve large-scale outreach and awareness goals for the site.This position will work with the Communications Supervisor and staff to understand and analyze communication needs for other sections and branches of the agency, and find/develop solutions within the framework of the agency website standards, designs, and in support of agency mission and section/branch goalsCPW Website Content management and strategic execution: Coordinates with CPW web team’s Content Strategist and Communications Supervisor, staff SMEs, Branding and Communicationsteammates, Executive Management Team and other relevant parties to plan, update and maintain website content.Research and manage implementations of emerging technologies: Subject matter expert on translating the need and process for including new technologies into the Drupal site from staff or vendor.Work with web team, CPW Business Tech team and vendor(s) to understand implementation concerns and maintain expert workingknowledge of these tools and their integration with the CPW website.Review and update scientific content into accessible, plain language standards: Colorado Parks and Wildlife content is frequently scientific or technical in nature and employee must be able to interpret complex concepts into web-based material that is understandable by a general audience. At the same time, the interpretation must be accurate and acceptable to the providing scientific or technical authority. Web material is time-sensitive. Review, refine, revise and update current web material on a regular and timely basis. Evaluate content performance and leverage best practices in accessibility (WCAG), search engine optimizations, and include semantic content creation that is comprehensive, contextually relevant, and addresses user intent and topic depth.Other duties as assigned.Attend team meetings as scheduled. Be a partner/liaison to Section’s project manager for web projects and prioritization. Cover for teammates during leave, illness, etc. on all areas of the website. Design/give presentations on certain areas of the website or overall website strategy for other staff clients.
SUPPLEMENTAL INFORMATION
The Assessment Process All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement. Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement. Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication. This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.This recruitment may fill multiple vacancies at the same level.Equity, Diversity, and InclusionThe State of Colorado strives to create a Colorado for All by building and maintaining workplaces that value and respect all Coloradans through a commitment to equal opportunity and hiring based on merit and fitness. The State is resolute in non-discriminatory practices in everything we do, including hiring, employment, and advancement opportunities. We are committed to increasing a “Colorado for ALL" of our staff and providing culturally responsive programs and services. Therefore, we encourage responses from people of all backgrounds and abilities. The State of Colorado believes that a “Colorado for ALL” drives our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Coordinator at dnr_hr_employeebenefits@state.co.us.ADAAA AccommodationsAny person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request accommodation, please contact our Benefits Specialist at dnr_hr_employeebenefits@state.co.us at least five business days before the date that any accommodation will be required to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.E-VerifyDNR uses e-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.Toll–Free Applicant Support - Technical HelpIf you experience technical difficulty with the NEOGOV system (e.g. uploading or attaching documents to your online application) call NEOGOV at 855-524-5627, Mon-Fri between 6 am and 6 pm (Pacific Time). The Human Resources Office will be unable to assist with technical issues.
This posting is only open to residents of the State of Colorado at the time of submitting your application. Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.We invite you to explore our website at https://dnr.colorado.gov/about-us to find out more about the work we do to manage Colorado’s natural resources for today – and tomorrow. The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. In addition to offering rewarding, meaningful work, we offer: Medical and Dental plansStrong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plansPaid life insuranceShort- and long-term disability coverageEmployee Wellness programsFlexible Spending AccountsHealth Savings Accounts11 paid holidays per year plus generous vacation and sick leaveFlexible work schedule options and remote-work optionsCareer advancement opportunities throughout the State systemSome positions may qualify for the Public Service Loan Forgiveness Program. COLORADO PARKS AND WILDLIFEOur Mission is to perpetuate the wildlife resources of the state, to provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado's natural resources.The work unit exists to determine, decide, develop and coordinate internal and external communications aligned with CPW’s mission to perpetuate the wildlife natural resources of the state, provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado’s natural resources. The Branding and Communications Section exists to lead the planning, development, creation, implementationand evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.
EXAMPLE OF DUTIES
This position serves as a member of the CPW web team, aiding the Branding and Communications Section and CPW Staff SMEs with problem-solving to best respond to agency needs. This position will serve as a web content architect, organizing digital content for reuse and user experience, and functioning as a "blueprint" creator for CMS structure, metadata, and taxonomy. They align content models with technical systems to ensure efficient, searchable, and consistent, on-brand messaging. The position will have a focus on monitoring and implementing emerging technologies on the CPW site. They will liaise with CPW’s Business Tech team to ensure applications are developed with and integrated into the CPW website for optimal user experience. Under the direction of the Section Manager and the Communications Supervisor, this person will assist the web team in explaining and implementing a strategic vision and operational plan for agency needs. As a technical expert in web content management and design, this person will leverage semantic content development to maximize search engine optimization, and they will play a critical role in helping CPW achieve large-scale outreach and awareness goals for the site.This position will work with the Communications Supervisor and staff to understand and analyze communication needs for other sections and branches of the agency, and find/develop solutions within the framework of the agency website standards, designs, and in support of agency mission and section/branch goalsCPW Website Content management and strategic execution: Coordinates with CPW web team’s Content Strategist and Communications Supervisor, staff SMEs, Branding and Communicationsteammates, Executive Management Team and other relevant parties to plan, update and maintain website content.Research and manage implementations of emerging technologies: Subject matter expert on translating the need and process for including new technologies into the Drupal site from staff or vendor.Work with web team, CPW Business Tech team and vendor(s) to understand implementation concerns and maintain expert workingknowledge of these tools and their integration with the CPW website.Review and update scientific content into accessible, plain language standards: Colorado Parks and Wildlife content is frequently scientific or technical in nature and employee must be able to interpret complex concepts into web-based material that is understandable by a general audience. At the same time, the interpretation must be accurate and acceptable to the providing scientific or technical authority. Web material is time-sensitive. Review, refine, revise and update current web material on a regular and timely basis. Evaluate content performance and leverage best practices in accessibility (WCAG), search engine optimizations, and include semantic content creation that is comprehensive, contextually relevant, and addresses user intent and topic depth.Other duties as assigned.Attend team meetings as scheduled. Be a partner/liaison to Section’s project manager for web projects and prioritization. Cover for teammates during leave, illness, etc. on all areas of the website. Design/give presentations on certain areas of the website or overall website strategy for other staff clients.
SUPPLEMENTAL INFORMATION
The Assessment Process All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement. Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement. Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication. This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.This recruitment may fill multiple vacancies at the same level.Equity, Diversity, and InclusionThe State of Colorado strives to create a Colorado for All by building and maintaining workplaces that value and respect all Coloradans through a commitment to equal opportunity and hiring based on merit and fitness. The State is resolute in non-discriminatory practices in everything we do, including hiring, employment, and advancement opportunities. We are committed to increasing a “Colorado for ALL" of our staff and providing culturally responsive programs and services. Therefore, we encourage responses from people of all backgrounds and abilities. The State of Colorado believes that a “Colorado for ALL” drives our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Coordinator at dnr_hr_employeebenefits@state.co.us.ADAAA AccommodationsAny person with a disability as defined by the ADA Amendments Act of 2008 (ADAAA) may be provided a reasonable accommodation upon request to enable the person to complete an employment assessment. To request accommodation, please contact our Benefits Specialist at dnr_hr_employeebenefits@state.co.us at least five business days before the date that any accommodation will be required to allow us to evaluate your request and prepare for the accommodation. You may be asked to provide additional information, including medical documentation, regarding functional limitations and type of accommodation needed. Please ensure that you have this information available well in advance of the assessment date.E-VerifyDNR uses e-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.Toll–Free Applicant Support - Technical HelpIf you experience technical difficulty with the NEOGOV system (e.g. uploading or attaching documents to your online application) call NEOGOV at 855-524-5627, Mon-Fri between 6 am and 6 pm (Pacific Time). The Human Resources Office will be unable to assist with technical issues.
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