Creative Content Creator (DTC Growth Focus)

Location: Weston, Florida

Reports to: Brand Lead

Works closely with: Marketing Manager, and External Agency Partners (Performance & SEO)

About MindBlend

MindBlend is a modern functional wellness brand reimagining everyday coffee and tea through the power of adaptogenic mushrooms and nootropic ingredients. We create premium mushroom-based beverage blends and wellness products designed to support focus, calm energy, mental clarity, and balanced mood—without the crash of traditional stimulants. At MindBlend, we sit at the intersection of ancient natural wellbeing and modern performance culture, helping people upgrade their mornings, improve productivity, and feel better throughout the day in a simple, sustainable way. We’re building a lifestyle brand, not just a product line—one that blends wellness, performance, and aesthetic storytelling across DTC platforms like Shopify, Amazon, Meta, TikTok, and Google.

Role Overview

We are looking for a performance-driven Creative Content Creator to produce high-impact content that directly drives customer acquisition and sales across DTC channels.

You will work at the intersection of creative + performance marketing, building content optimized for platforms like Meta, Instagram, TikTok, Google, Amazon, and Shopify. Your success will be measured by how well your content converts, scales, and improves CAC—not just aesthetics. You will be the vital link between internal production and external agency expertise, translating data into visual assets that scale.

Work Schedule:
This position follows standard business hours from 9:00 am to 5:30 pm at our Weston town center office. Punctuality and reliability are essential, and candidates must consistently report to work on time. This position is in-person.

Key Responsibilities

1. Performance-Driven Content Creation

• Ad Creative Production: Create video and static assets optimized for Meta, TikTok, Google (Display/YouTube), and Amazon.
• Psychology-Based Design: Produce content aligned with specific customer states (focus, calm, energy, mood).
• Search-Optimized Creative: Develop video and static assets optimized for YouTube SEO and Google Discovery, utilizing high-intent keywords and visual hooks.
• Conversion Hooks: Develop scroll-stopping hooks, storytelling formats, and conversion-focused visuals.

2. Creative Strategy & Testing

• Iteration Loop: Work with internal and external teams to test multiple creative angles weekly and iterate based on performance data (CTR, CAC, ROAS).
• Pipeline Management: Build and maintain a creative testing pipeline, continuously refining hooks, messaging, and formats.

3. Agency & Cross-Functional Collaboration

• Agency Point of Contact: Act as the primary creative liaison for our external performance marketing agency, supplying them with fresh assets and attending weekly syncs.
• SEO Integration: Collaborate with our SEO agency to optimize on-page visuals and Shopify content to drive organic discovery.
• Data Translation: Take raw feedback and "winning" signals from internal team and external partners to rapidly iterate on existing content—re-hooking or re-formatting assets based on agency recommendations.

4. Content Planning & UGC Direction

• Pipeline: Maintain a rolling 60–90-day content calendar across ads and organic product storytelling.
• UGC Direction: Guide influencers and creators on content briefs, hooks, and messaging to build a library of high-performing assets.

Success Metrics (KPIs)

• Creative CTR & Lower CAC: Directly impacting the bottom line through creative performance.
• Agency Throughput: The speed and efficiency of the "Feedback-to-Iteration" cycle.
• Volume of Scalable Winners: Number of creatives that successfully scale in paid accounts.
• Organic Lift: Improvement in search rankings and CTR for SEO-optimized content.

Required Skills & Experience

• 2–5 years in content creation for DTC brands.
• Expertise in Short-form Video: Advanced skills in TikTok/Reels and ad creative best practices.
• Technical Literacy: Ability to interpret technical SEO briefs or performance reports and translate them into visual stories.
• Tool Proficiency: Adobe Creative Suite, CapCut, Final Cut, or Canva.
• Agency Experience: Proven ability to manage creative workflows for external marketing/SEO agencies.

What We’re Looking For

• ROI-Minded: You understand that "Good content = content that sells."
• Fast Executor: High creative output with a focus on speed over perfection.
• Collaborative Pivot-er: Someone who takes data-driven feedback from agencies and peers to improve their work without ego.
• Data-Aware: Comfortable working in a fast-paced, test-and-learn environment.

What This Role Is NOT

• Not just social media posting.
• Not just brand aesthetics.
• Not slow, perfection-driven creative work.
• This is a high-speed, performance-first role.

Education Requirements:
A high school diploma is required. An associate degree is preferred.

How to Apply

Send your CV to parmarindu@mindblend.shop

Please include:

• Portfolio of ad creatives (video + static).
• Examples of content that drove measurable results (CTR, ROAS, or SEO growth).

Pay: $60,000.00 per year

Work Location: In person