Creative Copywriter

Job Summary:

Koustuv Group’s marketing team is looking for a content writer who understands web writing, SEO best practices, and brand-cantered storytelling. They will craft various content types, including website pages, landing pages, blogs, ad campaigns, brochures and leaflets that address our target audiences and promote our brand. They will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, and detail-oriented.

Key Responsibilities:

· Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness

• Write content for website pages, landing pages, blogs, ad campaigns, brochures and leaflets.
• Develop social media captions and storytelling content.
• Ensure all content aligns with SEO and brand tone guidelines.
• Collaborate with design and SEO teams for keyword integration.

· Conducting research to formulate ideas or support writing.

• Assist in scriptwriting forvideos and testimonials.

· Learning about the target audience for copy.

• Conduct research on educational trends, curriculum insights, and parental expectations.

· Assisting in other aspects of the creative or research processes to create cohesive, accurate content.

Required Skills & Qualifications:

• Bachelor’s or Master’s in English, Journalism, or Communication. (Not mandatory if the candidate is knowledgeable and passionate about his job role)

· Creative and strategic-thinking skills

• 2–5 years of professional content writing & editing experience.
• Excellent command over English (British English preferred).
• Understanding of SEO and keyword-based writing.

· Proficiency in web-based research and SEO best practices

Preferred Experience:

• Prior experience writing for schools, colleges, or educational institutionswill be an added advantage but not mandatorily required.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person