Creative Director

Creative Director

Commitment: Permanent, full-time
Location: Gig Harbor, WA (on-site, no exceptions)
Reports to: Director of Marketing
Compensation: $110,000/year + benefits; exempt FLSA status
Travel: As needed (press trips, farm visits, partner locations)

About the Role

Farmgirl Flowers has grown into one of the top flower companies in the U.S.—without outside funding, and without following the typical playbook. We’ve built a brand people recognize and trust by focusing on what actually matters: product, experience, and a point of view that feels real.

Now we’re looking for a Creative Director to help us build on that foundation.

This isn’t about reinventing the brand or “fixing” it. It’s about sharpening it—bringing more consistency, clarity, and strength to how we show up across writing, visuals, video, and campaigns as we continue to grow.

We’re looking for someone who can take the taste and point of view we already have and push it forward. Someone who has done this before—at a brand, an agency, or both—and knows how to generate ideas, but more importantly, how to recognize which ones are worth pursuing and then make them happen.

This isn’t a pure oversight role. We’re still a small, hands-on team, and this person will be in the work—writing copy, conceptualizing, storyboarding, art-directing shoots, capturing content in real time, and figuring out how to use it to tell our story in the authentic and real way we have over the past 15 years.

You’ll report to our Director of Marketing and work closely with our CEO and a small group of internal team members and external freelance partners. You’ll work closely with our CEO, who has a strong point of view on the brand. You’re comfortable building on that, challenging it when needed, and turning it into great work.

Your job is to raise the bar on what we create—and help us hold that bar consistently, week after week, as we continue to grow.

What You’ll Actually Be Doing

• At a high level, you’ll own the end-to-end creative output of Farmgirl Flowers across every channel—and the standard that output is held to.
• You’ll own creative decisions day-to-day. We’re collaborative, but we don’t design by committee—you’re trusted to make calls and move things forward.
• You’ll set the bar for what great looks like—across campaigns, email, social, and shoots—and make sure the team understands not just what works, but why. You understand the brand deeply and can explain what works, what doesn’t, and why—so the whole team gets better.
• You’ll generate ideas—consistently and at volume. Campaign concepts, content directions, partnership creative, long-term brand bets. Not every idea needs to land, but you’re expected to know which ones are worth pushing forward—and why.
• You’ll also be in the work. Writing copy, capturing content at the farm, art-directing or setting up shoots, and doing whatever it takes to get something done. This isn’t a role where you hand things off and step back.
• You’ll manage freelancers and creative partners when needed—photographers, videographers, designers. You know how to find the right people, brief them clearly, push for better, and get the work across the finish line.
• You’ll ensure we show up well beyond social—press, partnerships, web, and anything else that requires us to present the brand clearly and quickly. When something needs to go out, you make sure it reflects the brand at its best.
• And you’ll protect the Farmgirl voice. Human, warm, witty, specific, grounded—never gimmicky. You’ll ensure that voice stays consistent across every channel, partner, and campaign.

How You Think About the Work

• You think in stories and systems—but more importantly, you turn them into real work. Campaigns don’t live in decks. They get made, shipped, and seen.
• You generate ideas consistently—and you move on them. You don’t wait for perfect. You get something out, learn from it, and make the next one better.
• You know what good looks like. And you can say what’s working, what’s not, and fix it—quickly.
• You’re a maker who learned to lead—not someone who stepped away from the work. You still write, photograph, design, and do the work.
• You can move between scales easily. Brand-level thinking in the morning, content rewrites with some light cell phone shots in the afternoon. You do it all.
• This isn’t a pristine studio job. Some days are early, messy, cold, or chaotic—and you’re right there in it.
• You don’t wait for perfect briefs. You take a loose idea and turn it into something clear, actionable, and done.
• You use tools—including AI—to move faster and make the work better, without outsourcing the thinking.
• And you care more about the work being good than getting credit for it. That said, at Farmgirl, your contributions won’t go unnoticed—we’re a small (but mighty) team, and what you do matters.

Creative Fit

We have a pretty specific point of view.

Our aesthetic is grounded, warm, and timeless—more like The Lost Kitchen, early Food52, Kinfolk, Flamingo Estate, Martha Stewart (always), and Magnolia. If those references don’t resonate, this probably isn’t the right role.

We’re not looking for overly produced, overly clever, or trend-chasing content. No “we dream in flowers” or “will you accept this rose” type of thing.

We’re looking for someone who can take something ordinary and make it feel worth paying attention to—without trying too hard.

Who You Are

• You’ve been doing this for a while—and you’ve had real ownership of the work. Not just pieces of it. The whole thing.
• You’ve led creative before, formally or not. You know what it takes to get from idea to finished work—and you don’t get stuck in the middle.
• You go deep in at least two areas—design, writing, video, or social—and you’re solid across the rest. You can step in and get the work done wherever it’s needed.
• You’ve worked on brands where voice matters as much as visuals. You know the difference between something that looks good and something that actually feels right.
• You generate ideas quickly—but more importantly, you know which ones to push forward and which ones to drop.
• You finish things. You follow through, hit deadlines, and make sure the work actually ships.
• You’re low ego and high ownership. You step in where needed, you take responsibility, and you don’t make things harder than they need to be—even as the most senior creative in the room.

Experience & Tools

• You’ve led creative teams or projects at a brand or agency for at least 4–5 of your 8–10+ years of experience. You’ve been the one signing off on campaigns and shoots—but you also still do things yourself.
• You’re fluent across the core creative stack—Adobe Creative Suite, Google Workspace—and comfortable with Premiere, CapCut, or similar.
• You’ve worked with photographers, videographers, designers, and copywriters, and you know how to get great work out of each.
• You understand how modern DTC brands grow—email, SMS, paid social, organic, PR, partnerships—and how creative has to work across all of them.
• You’re resourceful—you’d rather figure it out with what’s available than wait for the perfect setup. You’ve worked at scrappy stages of a brand’s life, not just at the fully-resourced ones.
• You’ve spent at least a few years creating content—photo, video, storytelling—and you’re comfortable shooting and editing on an iPhone or camera.
• And most importantly, you genuinely love telling a story well. You can write in a way that sounds like a real person—not marketing speak—which is essential to our brand.

Location & Logistics

This is a full-time, in-person role based in Gig Harbor, WA. No hybrid allowed unless you’re a lily (bonus points if you know what that means).

There will be some travel depending on what we’re capturing.

What Success Looks Like

Success in this role looks like consistently strong, on-brand work that ships on time, resonates with customers, and raises the bar across the team.

Benefits

Employees (and their families) are eligible for medical, dental, and vision insurance. Basic life insurance and accidental death and dismemberment coverage are also available for employees. Employees can enroll in our Flexible Spending Accounts program and the company’s 401(k) plan, which includes a company match. Fringe benefits are available for this role. Lastly, this role is subject to our paid time off/sick policy and will receive ten (10) paid holidays throughout the calendar year.

The Legal Stuff

Equal Opportunity Employer: Farmgirl Flowers is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual backgrounds and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

Essential Job Functions and Accommodations: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Specific tasks and duties may vary based on business needs. Farmgirl Flowers is committed to providing reasonable accommodations to qualified individuals with disabilities in all aspects of employment, including the application process.

Fair Chance Hiring: Farmgirl Flowers will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until you receive a conditional job offer. After making a conditional offer and running a background check, if we are concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

Recruitment Fraud: Beware of recruitment fraud and scams that involve fictitious job descriptions followed by false job offers. If you are applying for a job, you can confirm the legitimacy of a job posting by viewing current open roles HERE. All legitimate job postings will require an application to be made directly on our official Farmgirl Flowers Careers website. Job-related communications will only be sent from email addresses ending in @farmgirlflowers.com. Please ensure that you’re only replying to emails that end with @farmgirlflowers.com.