Creative Director

Creative Director

Location: Clearwater, Florida

Type: Full Time

Department: Brand Creative

Why Wholesome?

At Wholesome Goods, we’re more than a workplace — we’re a collective of passionate creators, thinkers, and brand builders redefining the direct-to-consumer experience. We champion quality products that make everyday life better — from wellness supplements for humans and pets to home essentials — and we bring that same intention to how we work, connect, and grow together.

Check us out!

We believe in:

• A healthy work-life balance with space to be yourself.
• Open collaboration, creativity, and plenty of laughter.
• People-first culture where your ideas matter.

If you love solving real problems, building memorable brands, and working with great people — join our team!

Role Summary

We are seeking a driven and visionary Creative Director to lead and protect the integrity of our brand portfolio across all consumer touchpoints. This role sits at the intersection of brand strategy and creative execution — owning everything from visual identity and packaging to new brand development. You will be the creative steward across our three brands — Pupgrade, Pattern Wellness, and Cosy House — collaborating closely with product, marketing, and commercial teams to ensure each brand shows up consistently, compellingly, and competitively in the marketplace.

Brand Portfolio

The Creative Director will work across the following brands:

Pupgrade- A pet wellness brand focused on upgrading the lives of dogs and their

owners through premium products.

Pattern Wellness- A health and wellness brand built around intentional, pattern-driven

approaches to everyday wellbeing.

Cosy House- A home goods brand delivering comfort-first products that turn everyday

living spaces into cozy retreats.

Key Responsibilities

Brand Integrity & Identity

• Serve as the ultimate steward of brand standards, ensuring visual and tonal consistency across all consumer-facing materials.
• Develop and maintain comprehensive brand guidelines including typography, color systems, photography direction, and voice.
• Review and approve all creative output across packaging, digital, retail, and campaign materials.
• Partner with cross-functional stakeholders to align brand expression with business objectives.

Packaging Design

• Lead the creative strategy and design execution for all product packaging, from concept through production-ready art.
• Oversee structural and graphic packaging development in collaboration with product and operations teams.
• Ensure packaging design meets regulatory, retail, and brand requirements while driving shelf impact.
• Manage packaging timelines and vendor relationships.

New Brand Development

• Lead the end-to-end creative development of new brand identities, from naming and positioning to visual language and launch assets.
• Translate market research and consumer insights into distinctive, ownable brand concepts.
• Pitch brand concepts internally to senior leadership and key stakeholders.
• Build and document brand architecture for new product lines and sub-brands.

Qualifications

Required

• 5–8 years of experience in a creative leadership role, ideally within CPG.
• Proven track record owning brand identity and packaging design end-to-end.
• Exceptional eye for design with fluency in typography, color theory, and visual storytelling.
• Experience leading and developing creative teams.
• Strong portfolio demonstrating brand system development and packaging work.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Figma a plus.

Preferred

• Experience launching new brands or sub-brands within a CPG portfolio.
• Familiarity with retail and e-commerce packaging requirements (e.g., Amazon, Walmart, Target).
• Understanding of print production and pre-press processes.
• Experience working with consumer research and translating insights into creative briefs.
• Bachelor's degree in Graphic Design, Visual Communication, or related field.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Consumer Packaged Goods (CPG) packaging design: 3 years (Required)
• end-to-end creative development of a new brand or sub-brand: 3 years (Required)
• packaging/graphic (for Amazon, Walmart, or Target): 3 years (Required)
• Adobe Creative Suite (Illustrator, Photoshop, InDesign): 3 years (Required)

Ability to Commute:

• Clearwater, FL 33760 (Required)

Work Location: In person