Creative Director - marketing & advertising

Looking for a Creative Director will lead the creative development, storytelling, design direction, and end-to-end execution of science-based experiences, exhibitions, activations, public engagement programs, and large-scale events.

The role requires a strong combination of creative concept development, science communication, experiential design, event management, technical production awareness, and cross-functional coordination. The Creative Director will be responsible for transforming scientific ideas into attractive, interactive, and audience-friendly experiences while ensuring the full event journey is delivered professionally from concept to execution.

This position is ideal for a creative leader who can connect strategy, content, design, production, technology, media, and operations into one complete 360° experience.

Role Scope

The Creative Director will oversee the full creative journey of each project, including:

Concept creation

Science storytelling

Event theme development

Visitor journey design

Stage and space experience

Interactive zones and activations

Branding and visual identity

3D concept direction

Content and media direction

Supplier and production coordination

Technical and immersive experience alignment

On-site creative supervision

Post-event evaluation and improvement

Key Responsibilities

1. Creative Strategy & Concept Development

Develop original and engaging creative concepts for science-related events, exhibitions, activations, workshops, festivals, educational programs, and public engagement experiences.

Translate scientific topics into simple, attractive, and interactive concepts suitable for different audiences, including students, families, government entities, corporate partners, schools, universities, and the general public.

Create strong event themes, campaign ideas, storylines, creative routes, visual directions, and audience engagement concepts.

Prepare creative proposals, pitch decks, mood boards, reference visuals, concept narratives, and experience maps.

Ensure each concept is educational, entertaining, visually strong, and aligned with the client’s objectives.

2. Science Experience & Content Design

Lead the development of science-based experiences that make complex topics easy to understand and enjoyable.

Work with science experts, educators, content specialists, or technical advisors to ensure scientific accuracy.

Design hands-on experiments, interactive installations, science games, workshops, demonstrations, stage shows, discovery zones, learning stations, and immersive science experiences.

Convert scientific subjects into engaging storytelling formats, such as “journey through space,” “future of energy,” “human body experience,” “climate innovation lab,” “AI discovery zone,” or “STEM challenge arena.”

Ensure the experience balances three elements: learning, entertainment, and audience participation.

3. 360° Event Management & Visitor Journey

Lead the creative direction across the full event cycle, from briefing and ideation to planning, production, setup, live execution, and post-event review.

Design the full visitor journey, including arrival experience, registration flow, wayfinding, zones, stage moments, interactive touchpoints, photo opportunities, workshop flow, and closing experience.

Coordinate with event managers, operations teams, production teams, technical teams, content teams, venue teams, suppliers, and client representatives.

Ensure that the creative concept is practical, executable, safe, and aligned with the approved timeline and budget.

React Events highlights services such as event concept creation, event development and planning, event management, logistics and HSE, brand strategy, campaign strategy, experiential marketing, brand identity, BTL materials, and 3D conceptualization/design, so the role should clearly cover both creative and operational event delivery.

4. Integrated Creative Direction Across Multiple Disciplines

Lead creative integration across different event and communication touchpoints, including:

Branding and visual identity

Stage and booth design

Exhibition stands

Signage and wayfinding

Digital screens

Social media content

Campaign visuals

Video content

Live demonstrations

Interactive technology

Immersive installations

Outdoor and digital outdoor visibility

Post-event content

The role should connect the creative idea with all supporting functions, including fabrication, media production, technical production, outdoor branding, digital content, and immersive technology.

This is important because React’s ecosystem includes companies covering event operations, media intelligence, production/fabrication, TV and video production, OOH/DOOH, exhibitions and conferences, AVL, AR/VR, 3D mapping, immersive experiences, and digital transformation.

5. Production, Fabrication & Spatial Experience

Guide the creative direction for physical builds, exhibitions, science zones, installations, stages, props, backdrops, interactive displays, and branded environments.

Work closely with fabrication and production teams to ensure that creative concepts are technically feasible and properly translated into physical spaces.

Review and approve layouts, 3D renders, material samples, branding applications, production drawings, mockups, and final installation quality.

Redpill’s profile focuses on production and fabrication, including branding and signage, exhibition stands, stages, TV set backdrops, custom promotional builds, event props, and interactive installations, which makes production coordination a key part of this Creative Director role.

6. Media, Content & Storytelling Direction

Lead the creative direction for event-related content, including videos, animations, digital branded content, live-stream visuals, scripts, stage content, screen content, and post-event highlight materials.

Coordinate with media production teams to develop content that supports the event story and strengthens audience engagement.

Oversee the tone of voice, content structure, script flow, educational messaging, and visual storytelling.

Clue Media describes its work as transforming concepts into visual experiences and covering TV/video production, commercials, documentaries, live broadcasts, digital branded content, pre-production, production, and post-production.

7. Technical, Immersive & Multimedia Experience

Collaborate with technical teams to integrate sound, lighting, screens, projection mapping, multimedia systems, broadcasting units, AR/VR, interactive tools, and immersive technologies into the event concept.

Ensure that technology is not used only for decoration, but to improve storytelling, engagement, and learning.

Guide the creative use of multimedia tools such as projection mapping, interactive screens, digital labs, immersive rooms, gamified challenges, and live demonstrations.

Pixels highlights technical production services such as equipment rental, rigging and stage trusses, audio, lighting, screens, projection mapping, multimedia setup, and broadcasting units.

8. Client & Stakeholder Management

Meet with clients and stakeholders to understand objectives, target audience, brand guidelines, expectations, budget, timeline, and project scope.

Present creative concepts clearly and confidently through decks, references, mood boards, sketches, layouts, and storytelling.

Respond to feedback while protecting the creative quality and ensuring the final concept remains strong, practical, and aligned with the project purpose.

Act as the main creative reference point between the client, internal teams, external suppliers, and production partners.

9. Team Leadership & Creative Supervision

Lead and guide designers, content creators, event coordinators, production teams, multimedia teams, copywriters, 3D designers, and external suppliers.

Prepare clear creative briefs and ensure all teams understand the concept, objectives, audience, tone, and delivery expectations.

Review creative outputs and ensure consistency across all materials and event elements.

Provide hands-on creative supervision during setup, rehearsals, live event execution, and dismantling when needed.

10. Budget, Timeline, Quality & HSE Awareness

Work with project managers and operations teams to ensure creative ideas are realistic within the approved budget and timeline.

Support in identifying production requirements, supplier scopes, technical needs, logistics considerations, and operational risks.

Ensure that the final delivery matches the approved concept, quality standards, client expectations, and safety requirements.

Maintain awareness of logistics and HSE considerations, especially for public events, science demonstrations, large installations, exhibitions, and interactive activities.

Required Qualifications

Bachelor’s degree in Creative Direction, Event Management, Experience Design, Marketing, Communication, Design, Science Communication, Education, Museum Studies, or a related field.

A background in science communication, exhibitions, edutainment, museums, innovation centers, public engagement, or experiential events is a strong advantage.

Required Experience

Minimum 7 to 10 years of experience in creative direction, experiential events, exhibitions, activations, brand experiences, public events, or integrated event management.

Proven experience leading projects from concept development to execution.

Experience working with event managers, designers, content creators, production teams, fabrication teams, technical suppliers, media teams, and clients.

Experience in science-related activations, educational experiences, museums, innovation events, government events, exhibitions, or large-scale public programs is highly preferred.

Experience in the UAE/GCC event market is an advantage

Pay: From AED30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• creative director : 10 years (Preferred)
• UAE/GCC events : 10 years (Preferred)
• brand experiences : 10 years (Preferred)
• leading projects from concept development to execution : 10 years (Preferred)

Language:

• English (Preferred)
• Arabic (Preferred)

Work Location: In person