CREATIVE HEAD

DEVJI AURUM

BRAND & RETAIL EXCELLENCE

NOW HIRING: CREATIVE HEAD

LOCATION

Bahrain

SALARY

As per the Industry Standards

TYPE

Full Time

DEPARTMENT

Marketing

ABOUT THE ROLE

Devji Aurum is looking for a rare creative powerhouse who can lead our brand’s visual identity and simultaneously bring it to life on the shop floor. This is a senior dual-function role combining Creative Direction with hands-on Visual Merchandising . The right candidate will shape how our brand looks, feels, and speaks across every customer touchpoint, from campaign concepts to window displays.

This role demands a visionary thinker with practical execution skills and someone equally comfortable presenting a brand campaign to leadership and re-dressing a display stand on the floor.

PART A — CREATIVE HEAD RESPONSIBILITIES

Brand Identity & Creative Strategy

• Define, protect, and evolve the Devji Aurum brand identity across all visual and communication touchpoints
• Develop seasonal creative concepts, mood boards, and brand storytelling frameworks aligned with business goals
• Establish brand guidelines covering typography, colour palettes, imagery standards, and tone of voice
• Lead creative brainstorming sessions and translate brand vision into actionable design briefs

Campaign & Content Direction

• Conceptualize and direct marketing campaigns, product launches, and seasonal promotions end-to-end
• Art-direct photography, videography, and digital content shoots to ensure brand consistency
• Oversee the creation of all creative assets — print, digital, social media, & in-store OOH
• Collaborate with marketing and retail teams to ensure campaign execution aligns with creative vision

Design Oversight & Production

• Supervise graphic design, layout, and artwork production for all brand materials
• Review and approve all creative output before final production or publication
• Manage external agencies, freelancers, photographers, videographers and vendors to deliver projects on time and on brand
• Ensure all creative deliverables meet brand standards, deadlines, and budget parameters

Photography & Videography

• Plan, direct, and oversee all in-house photography and videography productions including product shoots, campaign shoots, and behind-the-scenes content
• Operate or supervise camera equipment, lighting setups, and studio configurations to achieve the desired brand aesthetic
• Handle post-production processes including photo editing, colour grading, retouching, and video editing using industry-standard software
• Develop shot lists, storyboards, and production briefs for each shoot to ensure clarity and efficiency on set
• Build and maintain an organised library of photography and video assets for use across marketing, digital, and in-store channels
• Scout locations, manage shoot logistics, and coordinate with models, stylists, and production crew as needed
• Produce short-form video content for all types of social media aligned with brand storytelling goals

Digital & Social Creative

• Guide the creative direction of social media content calendars, digital ads, and e-commerce visuals
• Stay ahead of design trends, competitor activity, and consumer preferences to keep the brand fresh and relevant
• Maintain a consistent visual language across all digital platforms and channels

PART B — VISUAL MERCHANDISING RESPONSIBILITIES

Store Layout & Display Planning

• Plan and execute in-store layouts, product zoning, and traffic flow strategies to maximize customer engagement
• Design and implement window displays, feature walls, and focal displays that reflect current campaign themes
• Develop seasonal VM planograms, fixture guides, and display schematics for consistent store execution
• Regularly audit store presentations and ensure all displays meet brand and VM standards

Product Styling & Presentation

• Style and arrange product displays to highlight key collections, hero pieces, and promotional items
• Coordinate with the buying and retail teams to align product placement with sales priorities
• Ensure proper lighting, signage, props, and fixtures are used to enhance product appeal
• Maintain a high standard of cleanliness, order, and visual impact across all display areas at all times

Seasonal & Promotional VM

• Plan and lead VM changes for new seasons, festive periods, product launches, and promotional events
• Source, procure, and manage props, mannequins, display materials, and VM fixtures within budget
• Create visual merchandising briefs and training guides for retail staff and store teams
• Execute installations on time with minimal disruption to store operations

VM Reporting & Standards

• Document VM setups with photography and maintain a visual reference library for future use
• Report on VM effectiveness and contribute to retail performance reviews
• Train and guide store staff on maintaining VM standards on a day-to-day basis

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree or diploma in Graphic Design, Visual Communication, Fine Arts, Fashion, or a related creative field
• Minimum 5–10 years of experience in a combined or senior creative and visual merchandising role working with Luxury brands (Jewellery / Fashion )
• Strong portfolio demonstrating brand campaigns, creative direction, and in-store VM executions
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Sketch up ); knowledge of video/motion a plus
• Solid understanding of retail store layouts, planogramming, and product display techniques
• Experience in the jewellery, luxury retail, fashion, or lifestyle sector strongly preferred
• Prior experience in Bahrain or the GCC market is a distinct advantage

KEY COMPETENCIES

Creative Vision

Strong aesthetic sense with the ability to translate a brand concept into compelling visuals

Retail Intelligence

Understands how store environment, product placement, and displays drive sales

Hands-On Execution

Willing and able to physically build, dress, and install displays

Leadership & Collaboration

Can lead creative meetings, brief teams, and influence stakeholders at all levels

Attention to Detail

Obsessive about brand consistency, finish quality, and visual precision

Time Management

Juggles multiple campaigns, VM cycles, and deadlines simultaneously

WHAT WE OFFER

• Competitive monthly salary
• A senior creative role with real brand ownership and decision-making authority
• Opportunity to shape the visual identity of a respected Bahraini luxury brand
• Collaborative environment with leadership support for bold, innovative ideas
• Exposure to regional campaigns, product launches, and retail expansion projects

HOW TO APPLY

Send your CV, portfolio, and a brief cover note to the Devji Aurum HR Team.

Email - hrhead@devjiaurum.com and HR@devjiaurum.com

A portfolio is mandatory. Applications without one will not be considered.

Only shortlisted candidates will be contacted.

Work Location: In person