Creative Lead

Description

QStaffers is currently looking for a Creative Lead for one of our partners, a pioneer in the Media Production field!

About The Creative Lead i s the taste-maker: they ensure every piece of content that leaves is on-brand, on-brief, and on-quality.

Responsibilities

Creative Strategy & Direction

• Define the creative strategy for each retainer client: visual identity, tone of voice, content pillars, and aesthetic direction
• Lead creative kickoffs for new clients and campaigns
• Create or approve treatments, moodboards, and concept decks for pitches
• Ensure brand consistency across all deliverables for each client
• Stay ahead of visual trends in social media, short-form video, and branded content in the MENA region
  
  

Quality Control & Creative Review

• Conduct creative reviews at two stages: concept/pre-production and final/pre-delivery
• Provide clear, actionable feedback to editors, designers, and motion artists — not vague opinions
• Establish and maintain a creative quality checklist (color grading standards, pacing guidelines, text/typography rules, audio standards)
• Review and approve all client-facing content before delivery
• Build a style guide that freelancers can reference independently
  
  

AI-Augmented Creative Production

• Use AI tools actively in the creative process: Midjourney/DALL-E for concept moodboards, Runway/Kling for motion concepts, Sora for video ideation, ChatGPT for copywriting drafts
• Define which parts of the creative process can be AI-assisted vs. which require human craft
• Create AI-assisted content templates that scale production without sacrificing quality
• Train and mentor freelance creatives on AI-augmented workflows
• Develop case studies showing AI-enhanced output to use in client pitches
  
  

Pitch & New Business Support

• Create pitch decks and creative treatments for new business proposals
• Participate in key pitch meetings to present creative vision
• Build a portfolio/showreel that demonstrates the company's creative range
  
  

Requirements

• 5–10 years of experience in creative direction, art direction, or senior creative roles in agencies, production houses, or brand studios
• Strong portfolio demonstrating work across video content, social media, and brand campaigns
• Proven ability to direct video shoots: framing, lighting, pacing, storytelling
• Expert-level understanding of post-production: editing pacing, color grading, motion graphics, sound design
• Active user of at least 3 AI creative tools (Midjourney, Runway, Kling, Sora, CapCut AI, ElevenLabs, or similar)
• Ability to give clear, structured creative feedback that improves work rather than confusing the team
• Fluent in Arabic; professional English
• Experience with Egyptian and MENA brand markets (understands local aesthetics, cultural nuances, client expectations)
• Has built or contributed to brand style guides
• Experience leading a small creative team (even freelancers)
• Has pitched and won creative work in competitive agency pitches
• Personal creative brand: active on social media, produces their own content, or has a recognized creative voice
• Has a strong point of view but is not a dictator — collaborates, doesn’t just impose
• Obsessed with quality: notices the small details that separate good from great (the 2-frame timing issue, the slightly wrong color temperature, the awkward text placement)
• AI-curious to AI-enthusiastic: sees AI as a creative tool, not a threat; actively experiments
• Can operate in a fractional model: self-directed, doesn’t need hand-holding, delivers on review days without being managed
• Inspires the team: freelancers and junior creatives want to work with this person because they learn something every time