Creative Lead

Description

QStaffers is currently looking for a Creative Lead for one of our partners, a pioneer in the Media Production field!

About

The Creative Lead i s the taste-maker: they ensure every piece of content that leaves is on-brand, on-brief, and on-quality.

Responsibilities

Creative Strategy & Direction

• Define the creative strategy for each retainer client: visual identity, tone of voice, content pillars, and aesthetic direction

• Lead creative kickoffs for new clients and campaigns

• Create or approve treatments, moodboards, and concept decks for pitches

• Ensure brand consistency across all deliverables for each client

• Stay ahead of visual trends in social media, short-form video, and branded content in the MENA region

Quality Control & Creative Review

• Conduct creative reviews at two stages: concept/pre-production and final/pre-delivery

• Provide clear, actionable feedback to editors, designers, and motion artists — not vague opinions

• Establish and maintain a creative quality checklist (color grading standards, pacing guidelines, text/typography rules, audio standards)

• Review and approve all client-facing content before delivery

• Build a style guide that freelancers can reference independently

AI-Augmented Creative Production

• Use AI tools actively in the creative process: Midjourney/DALL-E for concept moodboards, Runway/Kling for motion concepts, Sora for video ideation, ChatGPT for copywriting drafts

• Define which parts of the creative process can be AI-assisted vs. which require human craft

• Create AI-assisted content templates that scale production without sacrificing quality

• Train and mentor freelance creatives on AI-augmented workflows

• Develop case studies showing AI-enhanced output to use in client pitches

Pitch & New Business Support

• Create pitch decks and creative treatments for new business proposals

• Participate in key pitch meetings to present creative vision

• Build a portfolio/showreel that demonstrates the company's creative range

Requirements

• 5–10 years of experience in creative direction, art direction, or senior creative roles in agencies, production houses, or brand studios

• Strong portfolio demonstrating work across video content, social media, and brand campaigns

• Proven ability to direct video shoots: framing, lighting, pacing, storytelling

• Expert-level understanding of post-production: editing pacing, color grading, motion graphics, sound design

• Active user of at least 3 AI creative tools (Midjourney, Runway, Kling, Sora, CapCut AI, ElevenLabs, or similar)

• Ability to give clear, structured creative feedback that improves work rather than confusing the team

• Fluent in Arabic; professional English

• Experience with Egyptian and MENA brand markets (understands local aesthetics, cultural nuances, client expectations)

• Has built or contributed to brand style guides

• Experience leading a small creative team (even freelancers)

• Has pitched and won creative work in competitive agency pitches

• Personal creative brand: active on social media, produces their own content, or has a recognized creative voice

• Has a strong point of view but is not a dictator — collaborates, doesn’t just impose

• Obsessed with quality: notices the small details that separate good from great (the 2-frame timing issue, the slightly wrong color temperature, the awkward text placement)

• AI-curious to AI-enthusiastic: sees AI as a creative tool, not a threat; actively experiments

• Can operate in a fractional model: self-directed, doesn’t need hand-holding, delivers on review days without being managed

• Inspires the team: freelancers and junior creatives want to work with this person because they learn something every time