Creative Lead – Brand Design & Web Development

Job Title: Creative Lead – Brand Design & Web Development

Location: Islamabad/ On site

Job Summary: We are looking for a multi-talented Creative Lead to own our brand’s physical and digital identity. This is a unique role for a professional who is equally skilled in graphic design (for print and packaging) and technical web development (WordPress). You will be responsible for everything from designing our logos and product labels to building high-performance, responsive websites using Figma and WordPress.

Key Responsibilities:

• Brand & Identity Design: Conceptualize and design professional logos, brand guidelines, and visual identity systems from scratch.
• Packaging & Print: Create print-ready designs for product labels (all sizes), business cards, tri-fold brochures, and large-format outdoor flexes/vehicle wraps.
• Website Development: End-to-end development of WordPress websites, including theme customization, WooCommerce setup, and plugin integration.
• UI/UX Design: Design modern website layouts and prototypes in Figma before converting them into functional web pages.
• Figma to WordPress: Ensure pixel-perfect translation of designs from Figma into WordPress using page builders like Elementor or Divi.
• Digital Marketing Assets: Produce high-quality digital collateral, including social media graphics, email templates, and scrollable PDF catalogs.
• Site Maintenance & SEO: Manage website hosting (cPanel), security updates, speed optimization, and on-page SEO.
• Production Oversight: Prepare technical files for print (CMYK, bleed, vectors) and coordinate with vendors to ensure quality control of physical branding.

Qualifications & Skills:

• Design Tools: Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
• Web Development: Strong experience with WordPress, HTML5, CSS3, and popular page builders (Elementor Pro, etc.).
• Print Knowledge: Deep understanding of typography, color theory (CMYK/Pantone), and technical print specifications.
• Portfolio: A diverse portfolio showcasing logo design, physical packaging, and live WordPress websites.
• Problem Solving: Ability to troubleshoot technical web issues while maintaining a high standard of visual aesthetics.

Employment Type: Full-time / Project-based

Compensation: Competitive salary based on the hybrid nature of the role + performance bonuses.

Preferred Experience:

• 3–5 years of experience in a dual design and development role.
• Prior experience in the FMCG, water, or retail industries.
• Experience managing domain migration, SSL, and website performance tools (WP Rocket, etc.).

Job Type: Full-time

Work Location: In person