Creative Manager - Copy

The Creative Manager will lead a team of designers, copywriters, and editors while contributing directly to the copywriting process. You will manage, mentor, and develop team members while also actively producing high-quality content for a range of projects such as digital campaigns, email campaigns, program page copy, brand messaging and more.

Role Responsibilities:

Team Leadership

• Lead, manage, and mentor a small creative team, fostering a collaborative and inspiring environment.
• Provide constructive feedback and career development support for team members.
• Conduct regular team meetings and performance reviews, ensuring project goals are met.
• Oversee copy and make sure it is in alignment with the project/campaign ask: audience, tone, brand, voice, objective, funnel area, channel placement, etc.

Creative Strategy & Execution

• Work closely with Senior Creative Director and Brand Manager to develop and execute creative strategies that align with partner goals.
• Oversee the creative production ensuring high-quality output.
• Develop copy that aligns with audiences and where they are in the marketing funnel.

Copywriting & Content Creation

• Take a hands-on approach to writing and editing copy for various marketing materials, including websites, social media, emails, OTT/CTV, marketing materials, and more.
• Craft compelling narratives that resonate with target audiences, ensuring tone and messaging are consistent across all channels.
• Edit and refine content produced by team members to ensure it meets brand guidelines and quality standards.
• Leverage performance insights to refine messaging approaches and optimize copy effectiveness.

Collaboration & Communication

• Serve as the key point of contact between the creative team and other departments to ensure alignment on creative goals and project timelines.
• Work with the creative operations manager to allocate resources when necessary.
• Collaborate with Senior Creative Director on creative tools needed, new tool proposals including stock sites, ai software, design software, etc.

Educational Requirements and Background

• Bachelor’s degree in English, marketing, communications, journalism or related field

Required Skills

• Proven experience in copy and content creation – writing, editing and proofing
• Content optimization for different delivery modalities
• 5+ years management experience leading creative teams and projects
• Proficiency with the Microsoft Office Suite, ChatGPT, and familiarity with Adobe Creative Suite
• Experience leading and participating in client presentations
• An understanding of the Higher Education and Post-Secondary Education sector is a plus