Creative Marketing Specialist

The Creative Marketing Specialist is a member of the Marketing team, responsible for graphic design tasks including, but not limited to, creating digital, print, and video content for the brand. A strong attention to detail and ability to adapt messaging that is appealing to our demographic while maintaining a strong focus on the Ohio Power Tool brand is necessary for this position.

Responsibilities:

● Photograph/Record/Create marketing graphics and promotional collateral for email newsletter and social media (Facebook, Instagram, TikTok, YouTube, etc.)

● Work with the Web Team to design graphics and content for landing pages on ohiopowertool.com

● Film and create videos (long and short format) with a focus on current trends and practices

● Design print materials such as flyers, invitations, signs, quarterly catalogs, and other ad hoc marketing materials

● Collaborate with Content Coordinator to write and record effective scripts for videos

● Check basic sales & inventory reports to identify products to highlight for specific campaigns

● Analyze creative performance and tailor content as needed based on performance (ex. Switching YouTube thumbnails when one is underperforming).

Skills:

• Proficient understanding of Adobe Creative Suite
• Demonstrated proficiency with computers and other devices
• High attention to detail and ability to match the established OPT brand/look
• Capable of managing multiple projects & tasks simultaneously
• Proven ability to interact & collaborate across multiple departments or outlooks
• Ability to make decisions in a time sensitive environment with minimal or no supervision
• Excellent communication and organizational skills
• Must be able to multitask and use time management skills to meet deadlines
• Must be adaptable and skilled in prioritizing tasks
• Experience with NetSuite and/or Magento a plus
• Ability to lift/maneuver tools possibly 50lbs or heavier and be on your feet often

Experience and/or Education:

• Bachelor’s Degree recommended or comparable ecommerce/retail/advertising experience with multimedia design.

Job Type: Full-time

Pay: $19.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person