Creative Performance Marketer

Position: Creative Performance Marketing Specialist
Location: (On-site/Remote/Hybrid)
Job Type: Full-time

About the Role

We are hiring a Creative Performance Marketer who understands how to blend creativity with data-driven strategies. This role requires someone who can conceptualize strong ad creatives, analyze performance metrics, and optimize campaigns to deliver measurable business growth.

If you are someone who is both creative and analytical, this position is for you.

Key Responsibilities

• Plan, build, and optimize paid campaigns across Meta Ads, Google Ads, YouTube, TikTok, and other digital platforms.
• Develop high-performing ad concepts, scripts, angles, and creative ideas for videos, static images, and carousels.
• Work closely with the design/video team to guide creative direction for ads.
• Conduct A/B testing on creatives, audiences, and landing pages to maximize ROAS and reduce CPA.
• Analyze campaign data, identify trends, and implement optimization strategies.
• Monitor daily ad performance, budgets, audience behavior, and funnel metrics.
• Collaborate with content, design, and product teams to ensure consistent brand messaging.
• Stay updated with new trends, ad formats, and competitive strategies in digital marketing.

Required Skills & Experience

• 1–2+ years of hands-on experience in performance marketing.
• Strong knowledge of ad platforms:
• Facebook/Instagram Ads
• Google Ads (Search, Display, YouTube)
• TikTok Ads (optional but preferred)
• Creative mindset with the ability to generate unique ad angles and ideas.
• Strong understanding of funnels, retargeting, UGC ads, and conversion optimization.
• Proficiency in Google Analytics, Meta Ads Manager & basic reporting tools.
• Ability to interpret data and convert insights into actionable strategies.
• Strong communication and collaboration skills.

Job Type: Full-time

Pay: Rs80,000.00 - Rs150,000.00 per month

Work Location: In person