Creative Strategist

PopSockets is a global leader in phone accessories, known for combining functional design with expressive style. As we continue to scale our e-commerce engine, we’re doubling down on what drives growth: high-performing creative.

We operate on a simple formula: Visitors × Conversion Rate × Average Order Value

This role directly impacts the first two levers—bringing in qualified traffic and converting it through performance-driven creative.

We’re hiring a Creative Strategist to own and scale the creative engine behind our paid media.

This is not a design role. This is the performance side of creative.

You’ll turn data into direction—deciding what gets tested, what gets cut, and what gets scaled. You’ll operate like a scientist in a space typically driven by intuition, building systems that consistently produce winning ads across Meta, TikTok, and emerging platforms.

If you think in hook rate, CTR, and ROAS—not aesthetics, you’ll fit right in.

• Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
• Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
• Run weekly winner/loser post-mortems and maintain a living creative insights library
• Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
• Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
• Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
• Brief editors and creators for fast, high-quality execution (1–2 rounds max)
• Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
• Report weekly on creative performance, insights, and testing roadmap
• Use AI tools to accelerate concepting, analysis, and workflow efficiency
• Support forecasting and financial planning through creative performance insights

• A consistent pipeline of winning creatives that scale profitably
• Clear systems for testing, iteration, and creative decision-making
• Strong alignment between creative output and media spend
• Tangible contribution toward doubling the business within 3 years

• 4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
• Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated)
• Deep fluency in Meta Ads Manager and TikTok Ads Manager
• Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
• Experience writing high-quality briefs for UGC creators and editors
• Comfortable pulling and analyzing performance data independently
• Familiar with Spark Ads and content whitelisting workflows
• Excellent written communication (briefs, post-mortems, insights)
• Highly collaborative, with the ability to influence cross-functional teams
• Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)

• Experience at a scaled DTC brand with mature paid media programs
• TikTok Shop creative experience
• Exposure to platforms like AppLovin, YouTube, Snapchat, or Pinterest
• Experience with creative analytics tools (e.g., Motion, Atria)
• Background in media buying before transitioning into creative strategy
• Comfort with rapid experimentation and high creative volume environments

You’re not just creative—you’re methodical.

You:

• Obsess over the first 3 seconds of every ad
• Believe volume + signal beats polish
• Have a repeatable framework for generating and testing ideas
• Can ship fast without sacrificing clarity or direction
• Thrive in ambiguity and move without waiting for perfect information
• Use data before writing briefs—not after

You understand that creative is the primary driver of performance, and you operate accordingly.

• Direct impact on a globally recognized brand’s growth trajectory
• Ownership over a high-volume, high-impact creative function
• Work alongside a performance-driven, fast-moving e-commerce team
• Opportunity to build systems that scale—and define how creative drives revenue