Creative Strategist (Copywriter)

Experience Required : 6 months - 1.5 years in the Advertising Industry

Major Roles & Responsibilities:

● Collaborate with the solutions department to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.

● Research and monitor Digital & New Media industry trends and competitor offerings to improve current offerings.

● Creatively involved in end-to-end coordination and execution with the respective brands.

● Ensure on-time and effective communication with the internal team to ensure that clients' timelines are met.

● Brainstorm with team members to decide upon creative ideas to take the campaign, and pitches forward and help in making decisions for creative buckets.

● Create content that is fact-filled, interesting, and appealing to the target audience.

● Consume all kinds of copy and content and craft effective, creative, and engaging copy.

● Propose topical content and moment marketing campaigns proactively based on trending conversations relevant to the target audience

Skills Required:

● Strong creative thinking skills, with the ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.

● Knowledge of Digital & New Media industry trends and competitor offerings.

● Ability to creatively coordinate and execute campaigns for respective brands.

● Strong communication skills, with the ability to communicate effectively with the internal team to ensure that clients' timelines are met.

● Ability to brainstorm with team members to come up with creative ideas and make decisions for creative buckets.

● Strong writing skills, with the ability to create content that is fact-filled, interesting, and appealing to the target audience.

● Ability to consume all kinds of copy and content and craft effective, creative, and engaging copy.

● Basic knowledge of moment marketing campaigns and the ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.

● Strong attention to detail and the ability to manage multiple projects simultaneously.

● Proficiency in Microsoft Office Suite and Adobe Creative Suite