Creative Writer

About the Role

We are looking for a dynamic Content Writer – IP Projects who can combine creativity, research, and sharp writing skills to bring new ideas to life. The role requires someone adept at formal/news-led writing and versatile enough to craft content across platforms—from digital and social to on-ground events.

Key Responsibilities

• Collaborate closely with the Content Strategy team to research and develop new IP concepts using insights, data, and trends.
• Ideate and create concept notes, proposals, and approaches for IP development.
• Write engaging and impactful content for a wide range of formats, including:

1. Promos and amplification content for IPs
2. Microsite content and campaign collaterals
3. Social media copies (posts, promos, campaigns)
4. Anchor/Emcee scripts for events
5. Video content (scripts, captions, narratives)
6. Letters and communication for high-profile dignitaries
7. Articles and thought pieces related to IP projects
8. Any other on-ground event content as required

• Ensure all content is aligned with the brand tone, audience interest, and campaign objectives.
• Work collaboratively with design, marketing, and events teams to deliver integrated campaigns

Skills & Qualifications

• 3–5 years of experience in content writing (preferably in media, events, or digital platforms).
• Strong proficiency in formal/news-led writing with the ability to switch between creative and structured formats.
• Excellent command over English language and grammar; bilingual ability is a plus.
• Ability to research, conceptualize, and develop narratives based on data and trends.
• Prior experience in event content, social media writing, or branded content is highly desirable.
• Strong organizational skills with the ability to manage multiple projects under tight deadlines.
• Digitally savvy with familiarity in using tools for content creation and collaboration.

Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.

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